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‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more. What Happened on the SEO Vault this Week
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SEO Mad Scientist: What Hidden Text Will Google Index?
To your success,
Chaz and the Entire Team    FROM THE VAULT - Episode 106
Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Co-Host: Bucky Helms + Mike Milas + Jessie Taylor
🔹 Google Is Testing Embedding Links In Featured Snippets Again
🔹 If You Want To Rank For Those Queries Don’t Syndicate Or Republish
🔹 Site Quality Is Not About The Pages Missing From The Google Index
🔹 Google My Business Removes Site Manager Role
🔹 And More! - Watch the Latest SEO Vault Episode [here]( - You Can Even Listen here: [( Interested in being a guest on the vault!? Sign up now [( Spend $500+ to Access the Agency Growth Webby on 9/21, plus get 20% Cashback Credit
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[( SEO Mad Scientist Welcome back to another exciting week of the SEO Mad Scientist. Sorry, we weren't able to get you an update last week but as mentioned at the end of the SEO Vault on Thursday, our last test did not provide any results because it wouldn't index which led to some further indexation tests. We wanted to see what types of content could be indexed, Even if it wasn't visible on the screen. Last week's test we had hidden the content with CSS but there are multiple ways you can hide content with CSS and the way that we chose did not seem to index, so of course, we wanted to know more. So what we did was create 8 different random letter terms and added those to a webpage using 8 different methods of concealing text on a page in order to see which methods Google can parse and that will still index. - CSS display: none
- Same Color as Background With HTML
- Closed Drop Down Box
- CSS filter: opacity(0)
- Same Color as Background With CSS
- CSS transform: scale(0)
- CSS visability: hidden
- HTML
The page was published last weekend and since then has been republished and submitted to Google multiple times but has yet to be indexed. We have actually found this to be the case with many if our test pages, especially orphaned pages. They can take 7 to 10+ days to index on less authoritative sites, even when submitting to Search Console. As of this morning, we still do not see the URL in Google but as of writing the last paragraph, it appears to be indexed now! So, let's look at the results (we were very surprised): Every single test indexed… This obviously means that last week's test failure was not due to the CSS not getting indexed, but possibly the Unicode or something else. What we do know is that every single way that we have hidden text in this test was indexable and is clearly being taken into account for the SERPs. Even to the point that Google pulls the hidden content as the metadata and in some cases pulled our GMB. These are some exciting finds but of course, is only going to lead to more testing. Join us next week where we explore how we can leverage this hidden content for rankings, as well as dig into why our last tests may not have indexed. Have a great weekend and until then, as always… Happy Testing! Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we've got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! [Get your recommendations here!]( Want to earn a $50 store credit?
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