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This small detail for drums makes a HUGE difference

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waves-audio.com

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news@emails.waves-audio.com

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Sat, Oct 8, 2022 02:48 PM

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------=_Part_138896010_679317352.1665238048362 Content-Type: text/html;charset=UTF-8 Content-Transfe

------=_Part_138896010_679317352.1665238048362 Content-Type: text/html;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Special time-limited offer inside [Waves Audio]( Hey {NAME}, For a lot of people, when a guitar player has a single out-of-tune string, it sticks out like a sore thumb. For some with less trained ears, they can tell that something is ‘off’ even though they don’t recognize that the B string is flat by a few cents. What some younger mixers & producers may not realize is that even drums – as short and punchy as they are – have a pitch. (Ever hit a drum repeatedly while tuning it up and down, pushed in on the drumhead while hitting a djembe, or heard a West African “talking drum”?) We can easily manipulate the pitch of drums in our mixes & productions – and for a few main reasons: (1.) to correct tuning issues in a mix, or (2.) to creatively manipulate drums to find new feels and new sounds. Getting creative with your drums: Adding feel for days The producer known as Focus…—a regular on Dr. Dre’s Aftermath team, who has worked with Kendrick Lamar, Anderson .Paak among tons of others—loves to manipulate his drum samples to completely change their feel, rather than searching for new, different samples. He says that before this existed, “drums would just be drums. But now they’re not.” He says it’s like using an extra coloring pad for drum samples. “I can take one snare and turn it into a completely different snare. I can put [Torque]( on my entire drum buss to completely change the feel of the song to what I want.” Hear exactly what he means, and see how he’s using this plugin in his mix [in this video](. A life-preserver for your mix When a song’s drums are out of tune, many people might not pick out the fact that the kick, snare and hat are out of key with the other instruments, but they might feel that the whole track is a bit ‘off’. There is actually a good chance they won’t notice it at all – until it’s fixed. When the drums are in tune with the rest of the track, that off-balance feeling will be greatly reduced, and everything will fall into harmony (literally). If you need to change the pitch of drums that have already been recorded or sampled, you generally have 2 ways to do it: (1) replace the drum tracks completely, or (2) pitch shift them. Replacing drum tracks, whether acoustic or sampled, is time consuming. Pitch shifting drums with standard pitch-shifters will almost certainly introduce unwanted artifacts and reduce the punch, snap, crackle and pop that all good drums should have. Most pitch shifters are built for shifting harmonic content of instruments or vocals—they’re not built to work with highly transient sounds like drums that only hit for a few milliseconds, but which the brain can certainly perceive as having a pitch. Turns out (you guessed it), [there’s a plugin for that](. [Torque]( Do the tighten up [Torque]( is the tool that lets you change the tone of a drum track accurately, while maintaining its natural punch & attack without the unwanted artifacts. Torque uses a technology from Waves called [Organic ReSynthesis]( that breaks a sound into basic elements (e.g. pitch, formant, amplitude, carrier) before the processing, and then puts the sound back together after the specific processing has taken place. The results are smooth, glitch-free shifting that other pitch shifters are simply not designed for. For the next 48 hours, here’s your opportunity to get your mix in tune, or to turn your existing samples into new ones: Take an extra $10 off the already slashed sale price. 48HRS Only: Limited quantity $10 OFF Torque Use this code during checkout: TORQUE10 Valid through October 10, 2022, 5:00 AM EST. This coupon can be combined with current sale prices and additional offers. Apply both coupons in your cart to get the best deal: TORQUE10 and CREATE40. [Check out Torque]( » While we’re on the subject of cents (tuning joke, makes sense?) make sure to take advantage of the free plugins being given out when you spend over a certain amount: Spend $50 get 1 FREE plugin Spend $90 get 2 FREE plugins Spend $120 get 3 FREE plugins And if you’re not sure what else to get, check out our [40% off all plugins and bundles sale](. Enjoy, Sam at Waves Audio [See free plugin terms & conditions](. [Waves Audio]( [Facebook]( [Twitter]( [Instargam]( [Youtube]( [Linkedin]( --------------------------------------------------------------- Waves Music Maker Access: Subscribe to the world's most popular plugins [GET 14 DAYS FREE]( Earn credit toward Waves purchases [REFER A FRIEND & GET REWARDS]( Offers valid for a limited time only. Also available from all [authorized Waves dealers](. Waves reserves the right to stop these offers at any time. Offers are not retroactive and apply only to the products specified. To ensure delivery of future mailings, please add news@emails.waves-audio.com to your contacts or safe senders list. [Update your email preferences]( | [Unsubscribe](. Please do not reply to this email, as this mailbox will not accept incoming mail. For customer service and sales, please [contact us by email](. Copyright© 2022 Waves Audio Ltd. All rights reserved. ------=_Part_138896010_679317352.1665238048362--

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