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Will Amazon go bankrupt after this info on Jeff Bezos goes public [WSW Logo]( [Divider] A note from the Editor: Wall Street Wizardry is dedicated to providing readers like you with unique opportunities. The message below from one of our business associates is one we believe you should take a serious look at. [divider] With a glut of films coming out in 2023, from Your Place or Mine to Maybe I Do, the romcom is making a return, argues Louis Staples. But can the genre reflect modern relationships? "If you think about what society as a whole is currently obsessed with, it always leads back to nostalgia. We have not been able to shake it," Bianca Betancourt, culture editor of Harper's Bazaar US, tells BBC Culture. From TV reboots like HBO Max's recently-cancelled Gossip Girl, to Ben Affleck and Jennifer Lopez's 2022 nuptials, Ugg boots, velour tracksuits and low-rise jeans apparently coming back into fashion, Paris Hilton singing her 2006 hit Stars are Blind to ring in the New Year, and the public re-evaluation of how women like Britney Spears were once treated, popular culture is particularly fixated with the early 2000s right now. More like this: – The Last of Us is a 'remarkable' show – The reinvention of the murder mystery – The 90s cop show that changed TV In film, this nostalgia is driving the resurgence of a genre that defined both the 90s and the noughties: the romantic comedy. On 15 January, Rom Com Archive, a Twitter account that is dedicated to iconic scenes from romantic comedies, posted a viral thread about 23 of the romantic comedies slated for release in 2023. From Shotgun Wedding (Jennifer Lopez, Josh Duhamel) to Maybe I Do (Emma Roberts, Richard Gere, Diane Keaton, Susan Sarandon) and Anne Hathaway's long-awaited return to the genre in the adaptation The Idea of You, romantic comedies are enjoying a mainstream renaissance. Your Place or Mine has been described by Rolling Stone as having a 'strange charm' (Credit: Netflix) Your Place or Mine has been described by Rolling Stone as having a 'strange charm' (Credit: Netflix) This Valentine's Day follows the 10 February release of Your Place or Mine, a glossy romcom starring Reese Witherspoon and Ashton Kutcher. The film follows two long-distance best friends who swap homes for a week and – you've guessed it – start developing romantic feelings for each other. It is written and directed by Aline Brosh McKenna (The Devil Wears Prada, 27 Dresses) and feels specifically designed to hark back to the genre's previous era. Your Place of Mine is the latest in a series of romcoms starring actors who had previously flown the nest to star in different types of films. Last year, romcom titans Julia Roberts and George Clooney starred in Ticket to Paradise. It became the most successful romcom of 2022, described as "a win not only for old-fashioned romantic comedies, but also movies targeted at older audiences." The romcom resurgence has defied expectations. In 2014, BBC Culture asked whether the format was dying out altogether. "The good romantic comedy seems to be an endangered genre," Angie Errigo, co-author of Chick Flicks: A Girl's Guide to the Movies Women Love, said at the time. It certainly felt like there was a noticeable dip in the number of romcoms being released – particularly ones that performed well commercially or garnered critical praise – until recently. Silver Linings Playbook – David O Russell's film starring Jennifer Lawrence and Bradley Cooper – branded itself as a romcom and was Oscar-nominated for best picture in 2012. But it was a far cry from the more mainstream and unashamedly clichéd romcoms of yore, which now have a space in mainstream culture once again. The romcom recession Scott Meslow, author of From Hollywood with Love: The Rise and Fall (and Rise Again) of the Romantic Comedy, thinks the death of the romantic comedy was over-hyped. Rather than a rejection of the genre, specifically, he says it was more closely linked to wider industry factors. "It was more the decline of the mid-budget Hollywood film than romcoms in particular," he tells BBC Culture. "At that time, there was a sense that everything was either a $10 million dour indie film that might win best picture, or a $300 million Avengers movie blockbuster." As for why the romcom seemed to suffer more than other genres, Meslow thinks there was misogyny at play. "Romcoms are a genre that tends to star women, and tends to be disproportionately written and directed by women," he says. "Those were films that, during this time, it was easy for studios to either not make at all, or under-promote and under-produce." The romcom's alleged extinction might have been oversold, but the genre did experience a slump from which it now seems to be recovering. Meslow puts this down to the rise of streaming. "Everything that makes a romcom look unattractive to a traditional Hollywood studio now makes them more attractive to a service like Netflix," he says. "You can attract stars, but you can do it on a relatively small budget with relatively few locations, and you can shoot pretty fast." The downside of this, he says, is that audiences have now been "trained" to think that major film events like Avatar: The Way of Water – which can be watched in 4-D – or spoiler-packed Marvel films, are the films most worth taking the time to see at the cinema. "I wish romcoms would attract that kind of audience too," he says. Based on Jenny Han's YA novel, To All the Boys I've Loved Before spawned a franchise, with two sequels and a spin-off TV series (Credit: Netflix) Based on Jenny Han's YA novel, To All the Boys I've Loved Before spawned a franchise, with two sequels and a spin-off TV series (Credit: Netflix) Betancourt agrees that streaming has been a key driver of the romcom resurgence. "How we watch movies now changes what we expect from them," she says. "If we waste 90 minutes watching something on Netflix that wasn't perfect, we're not going to be as upset as if we spent money going to see it and hired a babysitter for the evening." She and Meslow both highlight To All the Boys I've Loved Before – Neftlix's 2018 adaptation of Jenny Han's best-selling novel of the same name – as a key moment that re-energised the romcom genre. The film was a critical and commercial success, spawning two sequels and cementing its leads, Lana Condor and Noah Centineo, as teen idols. Although the film was criticised by some fans for not including an Asian male love interest, that in itself exemplified how much audience expectations of romcoms – and mainstream films in general – have changed since the 1990s. Released the same month as Crazy Rich Asians – a romcom about a professor who travels to meet her boyfriend's family, and is surprised to discover they are among the richest in Singapore – To All the Boys I've Loved Before was described as a similarly important moment for Asian-American representation in mainstream culture. Changing with the times When considering the romcom genre, it's impossible to ignore the fact that this type of film often ages badly. Growing up, Bridget Jones's Diary was a favourite in Betancourt's household. But now, watching the movie back, she says she can't believe how many jokes there were about Renee Zellweger's weight, or some of the problematic power dynamics that the film romanticised. Partly, this is because romcoms tend to reflect the mainstream gender norms of the time, which can quickly become outdated, like the many storylines in Richard Curtis's Love Actually that have aged poorly. Through today's lens, the central plot of My Best Friend's Wedding – a fairly inoffensive film where the two protagonists had a pact to marry one another if they weren't engaged by the not-so-ripe age of 28-years-old – now seem almost mediaeval. Betancourt thinks this is down to social norms changing over time, but also social media becoming a central part of how films are consumed and discussed. "Twenty or 30 years ago, we were able to watch movies without suddenly having to think so hard about the consequences of them," she says. New romcoms are trying to recreate the magic of old-school classics by openly borrowing their language and clichés The enduring love for the classics of the genre from the 1990s and 2000s is fuelled by nostalgia for this time. "Our expectations of romance have changed drastically in the past three decades. But when we watch an older romcom, we specifically watch it for that nostalgia," Betancourt says. "Whether it's for the romance, the fashion or a fondness for the era it took place in." This prompts a bigger question: are some of the problematic or outdated parts of romcoms actually part of what we like about them? The 1989 US film When Harry Met Sally is widely regarded as one of the best rom-coms ever made (Credit: Alamy) The 1989 US film When Harry Met Sally is widely regarded as one of the best rom-coms ever made (Credit: Alamy) Annie Lord, dating columnist at British Vogue and author of break-up memoir Notes On Heartbreak, thinks this might be the case. "I just really want someone to run to me and tell me everything they love about me, to lay it all out there like Harry did," she says, recalling her love for When Harry Met Sally. "I used to fantasise about that all the time, to the point where I would be disappointed if it never happened to me." To Lord, some of the moments that stick out most from her favourite romcoms seem outdated today, like a man defending a woman's honour, and whisking her off her feet. "I know in my head that, as a woman, I can do that for myself. But watching those older romcoms there's a fantasy in not having to be self-sufficient, even though I know I can be," she says. "They take us back to a simpler time. Everything is just so stressful right now. The planet is burning, the economy is terrible, so there's an escapism there." Now that we're able to better identify outdated storylines and norms in romcoms, there is a knowing irony which allows us to still enjoy them, with a pinch of salt. This ironic nostalgia is also driving the wave of new romcoms, many of which are trying to recreate the magic of old-school classics by openly borrowing their language and clichés. Now, audiences are much wiser to the narrative structure of romcoms and aren't always watching them for a realistic portrayal of romance, or exemplary gender politics. "We're in an era now where people are more unapologetic about enjoying the genre and fans are familiar with most of its tropes," Meslow says. "They know what they're signing up for – and they enjoy it." Some romcoms are becoming more self-analytical and self-aware too. Billy Eichner's 2022 romcom Bros made constant references to romcom tropes, Hallmark movies and the film's own place within that canon. And we can see this as far back as 2011's Friends with Benefits, starring Mila Kunis and Ashton Kutcher, where a running joke between the characters was the pair trying to avoid becoming a romcom cliché, before succumbing to the inevitable. The future of romcoms It feels like the audience for romcoms has now expanded. "For a long time, people thought romcoms were for women and gay men," Betancourt says. "I definitely think that the audience has evolved and now includes more people." This is partly down to streaming making it easier and cheaper to watch a wider variety of films. But even in the so-called romcom slump, there were films that challenged the genre's traditional formula. Bridesmaids (2011) was a film that featured a romantic plotline, but primarily revolved around friendship. Bad Teacher (2011) followed a purposefully villainous protagonist who openly scammed school children, but who we ended up rooting for. It's Complicated (2010) followed an older couple who rekindled their relationship. And from Wedding Crashers (2005) to Knocked Up (2007) and Along Came Polly (2004), there are no shortage of old-school romcoms that explored romance through a heterosexual male lens. Now, though, we're seeing a much greater diversity of characters and viewpoints. "You can't write a history of the genre without acknowledging that it has been disproportionately white, rich, thin and straight," Meslow says. "It's also skewed towards fairly conservative relationship norms, but that is where streaming platforms can also take some credit now, because they tend to take more chances." The new wave of romcoms have the opportunity to expand the plotlines we're accustomed to seeing in glossy mainstream films. In fact, one of the main criticisms of Eichner's gay romcom Bros – which, perhaps not unrelatedly, was initially released in theatres rather than streaming – was that it didn't experiment enough. "Rather than reinvent the genre around a different set of mores, it simply replaces the 'marriage plot' with the 'monogamy plot', down to our former free-agent hero being harangued by his new beau about kids," wrote Matt Brennan in the LA Times. Yet, for indigenous cultures, preserving and honouring their ancestral knowledge and traditions is vitally important, especially since their histories have often been often misinterpreted or forgotten. That's why over the past two decades, Quiroz and Zepeda have been trying to amass as many facts about the ancient timekeepers as they can. But despite recovering numerous artefacts from the site, they still haven't fully pieced together its history. And every answer only seems to lead to more questions. They know that the ancient timekeepers were a sophisticated civilisation with a keen understanding of astronomy, architecture and construction principles. Many pre-Columbian cultures worshipped specific deities, but these people worshipped the creation of space and time, Quiroz said. What you are seeing in the temple is a replica of what happened during the first creation of the universe In their architectural design, they mimicked what happened during the creation of the world as they knew it. According to indigenous oral history, Quiroz explained, the sacred entities created the world, space and life, and gave humans the Sun as a reference for telling time. "Therefore, humans had to replicate that organisation on Earth. First you organised the four corners of the world. And then the Sun moves throughout all four corners during the year. So, what you are seeing in the temple is a replica of what happened during the first creation of the universe." The House of the Thirteen Heavens' four corners corresponded to winter and summer solstices on 21 December and 22 June; and to two important agricultural dates – 4 March and 9 October – indicating when it was time to plant and harvest, respectively. If you stand in front of the pyramid's staircase on each of those four days, the sun perfectly lines up with the corresponding corner. Prickly pear juice was used as a natural glue – a centuries-old building method that's still used today by some indigenous people (Credit: Lina Zeldovich) Prickly pear juice was used as a natural glue – a centuries-old building method that's still used today by some indigenous people (Credit: Lina Zeldovich) When it came to erecting the pyramids, the builders used sophisticated architectural techniques and materials. They mined the rough tufa rocks formed from solidified volcanic ash and positioned them so that each piece helped others stay in place – a method called a hueso. And while the pyramids may look rough and unsophisticated today, Coffee explained that the original architects spared no effort to make them beautiful, decorating the facades and staircases with neatly polished limestone they brought from miles away. "They spent two to three days transporting them," he said. To affix the decorative limestone pieces, they harvested a naturally gluey substance from the leaves of nopal – the prickly pear cactus that grows in the area – and used it as a natural adhesive. "When you chop cactus leaves and let it rest in the water, by next day it becomes sticky," Quiroz said, explaining that this was the process that the ancient builders likely used. "If you mix it with a mortar, you get a stronger glue-like substance," she added. This centuries-old method is still used today by some indigenous people who live in the area – and has been adopted in eco-construction in Mexico. "We are recovering the knowledge of the ancient people," Quiroz said. On further exploration of the structures, the archaeologists found that they indeed held items of tremendous value, just not gold. They discovered 19 buried bodies – males, females, a child and even a dog – all of which are being examined. The team's original hypothesis was that the site was built by the Otomi people, whose descendants live in the area today. But so far, the archaeologists haven't been able to carry out the DNA analysis to fully prove it. "We don't have the modern Otomis' DNA in our DNA bank yet," Quiroz said – and it's not a simple process to obtain. "You have to have permission from the communities. And there are also different Otomi people. So, it's a very sophisticated study you have to do. It's not as easy as it seems." Nineteen skeletons have been found at the site, including a female skeleton at the top of the House of the Thirteen Heavens (Credit: imagebroker/Alamy) Nineteen skeletons have been found at the site, including a female skeleton at the top of the House of the Thirteen Heavens (Credit: imagebroker/Alamy) However, one of skeletons – found at the very top of the House of the Thirteen Heavens – gave the archaeologists more food for thought. Based on various marks on its bones, they first deemed it a man: a hunter or warrior. But the latest DNA analysis revealed that she was a woman. More surprisingly, the analysis showed that the body was much older than the structures themselves. While the temple was built in 540 CE, the woman's skeleton dates to 400 BCE, nearly a millennium earlier. These people had carried the body with them wherever they went, and they were carrying it for at least 950 years "These people had carried the body with them wherever they went, and they were carrying it for at least 950 years," Quiroz said. "That means that she was a very important ancestor. So, when they built the temples, they placed her body up at the very top. But we don't know who she was and why she was so special." As I climbed up the staircase, treading carefully since there were no banisters to hold on to, I tried to imagine the mysterious culture that made the pyramid their sacred ancestor's last resting place. "They may have been a matriarchal society," Coffee told me; something that wasn't a very common societal structure in antiquity. Further genetic analysis has revealed more surprises. Once the team ran the genomic analyses of the skeletons, their DNA revealed genetic similarities with several other Mexican nations, including Nahuas, Purépecha, Tarahumara and Maya. So, the site may have been a multicultural gathering place where people from all over Mexico came to congregate, Coffee said. Archaeologists are hoping to uncover more secrets from the once-forgotten site and piece together the puzzle of these sophisticated timekeepers. So much of this society's history has been lost to time – to the very time their ancestors were so good at keeping. "That's why the science of archaeology is so interesting," Quiroz said, as it can help us uncover the past. Our ancestors have been through a lot, she noted, so we owe it to them to recover their story in the fullest way possible. "How can we remember such knowledge and wisdom if not by telling [their] story once and again?" she said. There’s a new market segment exploding right before our eyes. I'm not talking about crypto. Not 5G. Not artificial intelligence or electric vehicles. Ironically, the mainstream media is covering it… but the financial news isn’t. It’s [an entirely new sector]( in the market… And Jeff Bezos has stepped down from Amazon CEO… Sold his Amazon shares… To finance THIS new project… This could be your lucky second chance if you missed out on Amazon… [Click here to see the company Jeff Bezos is investing in NOW]( Walking along the foreshore of the Thames in central London is not everyone’s idea of a hobby – it can be cold, dirty and just as muddy as mudlarking suggests. Historically, being a mudlark was not a desirable station in life. The terms came about in the Georgian and Victorian periods when the Thames was one of the major routes to transport goods into the city. At this time, the banks of the river would have swarmed with the melancholy figures of mudlarks, mostly poor women and children who would be “up with the larks” to work whenever the river ran low. As the tide dropped, they would wade into the mud to grab lumps of coal, pieces of rope or anything else careless boatmen had dropped overboard that they could sell. Mudlarks were a chiefly London phenomenon because few port cities had as large, exposed riverbanks where they could descend to do their work. In addition, the mud of the Thames is anaerobic – having very low levels of oxygen – so is perfect for preserving organic material that would otherwise rot. Washed-up treasures include this Roman hair pin found by Stuart Wyatt, London Finds Liaison Officer (Credit: Stuart Wyatt) Washed-up treasures include this Roman hair pin found by Stuart Wyatt, London Finds Liaison Officer (Credit: Stuart Wyatt) Despite its humble origins, mudlarking is undergoing a renaissance. It has never been easier for people to explore the Thames: anyone looking for inspiration just has to follow the mudlarking hashtags on Twitter, Instagram or Facebook. The Thames Discovery Programme, a group of historians and volunteers, run guided tours of the foreshore where “expert guide[s] will point out fascinating archaeology hiding in plain sight like Saxon fish traps and jetties that once led to Tudor palaces… and [ensure] that you stay safe and stick to Port of London Authority rules,” said Josh Frost, senior community archaeologist with Thames Discovery. While these tours are a great introduction to communal mudlarking, most mudlarks are solitary creatures and can often be found on their own, staring at the stones beneath their feet. One of the surprise best-selling books of 2019 was Mudlarking: Lost and Found on the River Thames by Lara Maiklem, who stumbled into mudlarking almost by accident. “One day I found myself at the top of one of the river stairs looking down onto the foreshore and I decided to go down,” she wrote. “For some reason, until then, I'd thought of the foreshore as a forbidden space, sometimes revealed, other times covered over with water. I found my first object that day, a short piece of clay pipe stem, and I was hooked.” The name “mudlarks” originated in the Georgian and Victorian periods when the Thames was a major transport route (Credit: Whitemay/Getty Images) The name “mudlarks” originated in the Georgian and Victorian periods when the Thames was a major transport route (Credit: Whitemay/Getty Images) My story was similar. Always tempted to play the archaeologist as a child, I dreamed of striking it rich by finding King John’s lost golden treasure that sank in a river. One day, long after I should have given up such fancies, I read about mudlarking online. I ran down to the Thames and pulled out my first treasure: a broken clay pipe last smoked by someone in the 18th Century. Now I can be found under London Bridge looking for Roman pottery; in Rotherhithe searching for industrial relics; and around Putney for prehistory. The joy of mudlarking is that you never know what might turn up or where. You may also be interested in: • Britain's lawless 'fourth' country • The tree that changed the world map • A British feast from garden weeds The river of a thousand secrets The Thames is one of the greatest and largest archaeological sites in the world, and the entire history of Britain can be told from items found on the foreshore. Many objects in the Museum of London have labels giving their provenance as “Discovered in the Thames”. Mudlarking rules Mudlarks must get a license from the Port of London Authority. For a minimal fee, covering three years, this allows you to search in the mud and stones of the Thames and dig up to 7.5cm deep. Whatever you uncover must be declared to Finds Liaison Officers and belongs to the Port of London Authority, but if not deemed of historical significance you may keep what you find. Even a cursory glance at the river will reveal broken pottery pieces, shards of glass and twisted pieces of metal, and mudlarks have discovered everything from woolly mammoth teeth to Roman lamps to Tudor rings. Given the lack of funding in archaeology in the past few years, the amateur eyes of mudlarks have been incredibly helpful in pointing out fragile structures emerging from the mud, with the Portable Antiquity Scheme (PAS) having just recorded its 1,500,000th archaeological discovery made by members of the British public. The entire history of Britain can be told from items washed up on the foreshore (Credit: VictorHuang/Getty Images) The entire history of Britain can be told from items washed up on the foreshore (Credit: VictorHuang/Getty Images) “It is tremendously important that mudlarks report their finds to the Portable Antiquities Scheme in accordance with the terms of their licence, no matter how trivial or mundane they seem,” said Stuart Wyatt, Finds Liaison Officer for the London area, who assesses and records the artefacts found by mudlarks for the PAS. “The Thames is especially rich in small portable finds; it’s not only their quantity but their quality that makes Thames finds so important. The preservation of lead, leather and bone artefacts is especially good, whether a Roman bone hair pin or a 17th-Century child’s pewter toy. These artefacts are often lost on land sites due to adverse soil environments, but the anaerobic qualities of the Thames foreshore preserve them.” However, mudlarking can be a risky hobby. When the tide turns, it turns fast. You must always be aware of your route off of the foreshore. The mud is another hazard: on one of my first mudlarking trips, a more experienced mudlark told me how he had once fallen into a pit left in the mud. He was lucky to have a bucket to claw his way out – though the Tube ride home was a little dirty. But it’s the mud of the Thames that makes mudlarking so rewarding. The layers of dirt contain artefacts from every stage of London’s history and pre-history. Liz Anderson, a mudlark who runs a blog about her finds, once pulled a 2,000-year-old Roman nit comb from the mud. “The comb is made of boxwood and what I love about it is that it's almost exactly the same design as these things still are today,” she told me. “It also has mud between the teeth, in which almost certainly there may still lurk Roman nits. When I found it, it was in such good condition it looked like it had only been dropped yesterday.” The Thames is a tidal river and the water level can rise and fall by as much as 7m (Credit: Mitakag/Getty Images) The Thames is a tidal river and the water level can rise and fall by as much as 7m (Credit: Mitakag/Getty Images) As the river meanders through the centre of the city, untold interesting stories are constantly revealed. On a small patch of foreshore in Rotherhithe in south-east London, you can see tumbled red bricks where the buildings levelled by the Luftwaffe in World War Two fell into the river. Beside those bricks are myriad rusting nails, screws and ship plates left from a time when Rotherhithe was known as a ship-breaking site in the 19th Century. Even if I don't find much that day, I love the peace the river brings Nearby is a row of wooden jetty supports. Looking closely, you might notice one is somewhat different: instead of rotting from the outside, it is hollow. This post is not made of wood but is a whale rib. From the 1720s, whaling ships ferried their blubbery trophies into Greenland Dock where the whale fat could be rendered down into useful oils. Whale bones found their way into many products, but sometimes, as here, they were used whole if builders found themselves short of timber. These items are all on a stretch of the Thames no more than 100m long. Mudlarks are making an important contribution to the study of London's history, finding everything from woolly mammoth teeth to Tudor rings (Credit: Louis Berk/Alamy) Mudlarks are making an important contribution to the study of London's history, finding everything from woolly mammoth teeth to Tudor rings (Credit: Louis Berk/Alamy) Mudlarking is not all about the physical objects you find on the river, however. Anderson speaks poetically of the joys of being on the foreshore. “I instantly forget any anxieties or problems that I have for the few hours or so that I'm down by the river,” she said. “Even if I don't find much that day, I love the peace the river brings – the wildlife, birds, boats going past, the sounds, the way the light reflects on the water, the changing landscape on whatever part of the Thames foreshore I happen to be mudlarking on that day. Even on a cold, windy or wet weather day, it’s very invigorating.” But on a brisk morning, when you are up with the larks and a freezing wind is blowing along the grey Thames and no finds are turning up, it can be hard to stay cheerful. Once all I discovered was a used condom and a discarded belt. But the rich possibilities of the Thames continue to draw mudlarks back. For Anderson, “A dream find for me would be a Neolithic flint tool... It's lovely to find coins and things, but you can't beat finding something like a flint tool because of [its] age and how special [it is] to find and hold. Some of them are so beautifully worked and crafted.” Modern London landmarks are built on top of mud that holds thousands of years of history (Credit: Ben Gazur) Modern London landmarks are built on top of mud that holds thousands of years of history (Credit: Ben Gazur) Maiklem is searching for an item with a story to tell. “My dream find is a complete medieval St Thomas Becket pilgrim badge,” she said. The pewter relics were produced in huge numbers as souvenirs at Becket’s shrine in Canterbury, and you can imagine one of Chaucer’s pilgrims accidentally losing theirs on the way back into old London. The longer you mudlark, the more you want to find. “It is addictive,” Maiklem warned me. But the bug has already bitten me – even if I do still dream of finding golden treasure in the Thames. [divider] [WSW footer logo]( You are receiving this e-mail because you have expressed an interest in the Financial Education niche on one of our landing pages or sign-up forms on our website. 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Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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