Shorten your product trials for more conversions

Hi Friend, I hope you're doing well. I wanted to reach out about the free trial length for your product. As you know, the purpose of a free trial is to demonstrate value and convert leads into customers quickly. Have you thought about how long you want to offer the free trial for? A lot of companies offer trials anywhere from 7-30 days, with some even going up to 90 days. Both short and long trial lengths have their own benefits. A longer trial allows users more time to get familiar with the product, while a shorter trial creates a sense of urgency. A [recent study on SaaS products]( showed that the shortest trial length (7 days) was the most successful in increasing subscriptions, retention, and revenue. There wasn't much difference between the 14-day and 30-day trial results. The researchers attribute this to the sense of urgency created by a shorter trial. We tend to use the product more intensively during a shorter trial because we want to make the most of the limited time frame. On the other hand, with a longer trial, we tend to use the product less per day, and as a result, forget about it towards the end of the trial when the decision to become a customer is made. I suggest you experiment with a short trial to see if it boosts conversions. Let me know if you have any questions or if there's anything else I can help with. Thank you, Kevin Urrutia To make sure you keep getting these emails, please add kevin@voymedia.com to your address book or whitelist us. Want out of the loop? [Unsubscribe](. Our postal address: 333 W 39th Street New York, NY 10018