Lawmakers: Please stop blaming a single app for a systemic problem.
vox.com/culture CULTURE The Wednesday edition of the Vox Culture newsletter is all about internet culture, brought to you by senior reporter Rebecca Jennings. The Wednesday edition of the Vox Culture newsletter is all about internet culture, brought to you by senior reporter Rebecca Jennings. ðµ The case for and against TikTok ð¤ Youâve likely heard that the [US government is trying to ban TikTok](. Lawmakers want to force TikTok to divest from its China-based parent company, ByteDance, and become a fully US-based company; if that doesnât work (the Chinese government has [said it would oppose this](), a ban could come in the form of an executive order forbidding business transactions with TikTok, i.e., prohibiting it from the Apple and Android app stores. The governmentâs ostensible reasoning for all of this complicated, confusing, and [extremely showboat-y]( hubbub, which included [last weekâs hearing with TikTok CEO Shou Chew](, is national security. A large and bipartisan swath of Congress is concerned that because ByteDance is based in China, the Chinese government could access American usersâ data and push or suppress certain kinds of content to Americans. Judging by many of the questions asked by congresspeople (one [wondered if]( TikTok had access to his âhome WiFi networkâ), officials barely seem to grasp what TikTok is, framing it as either single-handedly responsible for all the mischief kids get up to online or as a Chinese psy-op. While these concerns are not exactly throwaways, they donât address the more existential questions of TikTokâs five-year presence on Americansâ phones (more than 150 million of them!): Is TikTok a force for good? What even is âgoodâ on the internet? Can a social platform ever aspire to be it, much less embody it? TikTok is inherently different from Instagram, YouTube, Twitter, Facebook, Snapchat, BeReal (at least the people [still using it](), or any of the other social apps begging for our attention. What do we lose if we lose TikTok? Iâm not talking so much about the people whose livelihoods are tied up in it â those people will surely lose business and clout, but many of them will or already have pivoted to other platforms. Iâm talking more about the things you canât quantify: the explosion of creativity youâll see in just a few scrolls spent on TikTok, the bringing together of hundreds of cultures, the ways in which TikTok does and doesnât act as a democratizing force. Have we been asking the wrong questions about TikTok the whole time? Whether or not youâre being spied on, is it an app even worth using at all? Here, the cases for and against TikTok. TikTok is good, actually When TikTok came on the scene in 2018, the only thing most people knew about it was that [it was embarrassing](. Having evolved from [the platform Musical.ly](, which was populated largely by children and young teenagers lip-syncing to sped-up versions of pop hits, TikTok took a few months to shed the stench of cringe content. Slowly, however (and then much more quickly at the onset of the pandemic), more people were charmed by its unique video editing tools, the easy-to-replicate meme formats, and a new, burgeoning form of extremely silly comedy. In the depths of quarantine, TikTok [offered an escape](, whether it was in the form of scrolling through [cutesy cottagecore content]( or [families learning dance moves]( while stuck at home together. The experience of using TikTok sets it apart from its competitors. As addicting as TikTok is, it does not beckon you with constant notifications the way Facebook and Instagram seem to constantly demand your attention, and when you spend more than an hour scrolling, TikTok will encourage you to take a break. Even pre-pandemic, it was clear that TikTok was an extraordinarily powerful communication tool. First, itâs succinct: Until recently, all TikTok videos were capped at three minutes (the limit was originally 60 seconds). Second, you can go viral even if you donât have any followers: Videos are served algorithmically to each user based on what theyâve engaged with in the past, and even videos from small accounts can pick up steam on peopleâs For You pages via a snowball effect. Third: Most of the time, you see the personâs face as theyâre talking, creating a stronger, more familiar bond than if youâd simply read a tweet or listened to a podcast. Instead of feeling like youâre watching a stranger, when you see a person talking to you for long enough, they start to feel like someone you can trust. While much of the attention on TikTokâs ability to make strangers feel like friends has focused on how it has hastened the spread of harmful misinformation, it has also encouraged young people to [vote](, to [engage in local politics](, and to [organize]( â sometimes [against TikTok itself](. It has helped some teens [embrace their own mediocrity]( on an internet that nearly always serves them people who are prettier, richer, and more talented than they are. It has inspired people to make [fun iced coffee drinks](, to pursue careers in [arts and entertainment](, to [romanticize their lives](, to feel more [positively about their own bodies](. Itâs been a source of joy for people [dying of terminal disease](, an [outlet for the grieving](, a haven for [queer and questioning kids](, a diary for [newly out trans people](. In a [2019 op-ed defending]( Twitterâs effect on culture, Sarah J. Jackson argues that despite its reputation of being a cesspit, the social app actually made us better people. The same argument can be made for TikTok. âLike all technological tools, Twitter can be exploited for evil and harnessed for good,â she writes. âJust as the printing press was used to publish content that argued fervently for slavery, it was also used by abolitionists to make the case for manumission. Just as radio and television were used to stir up the fervor of McCarthyism, they were also used to undermine it. Twitter has fallen short in many ways. But this decade, it helped ordinary people change our world.â TikTok is, at its best, a champion for ordinary people, for democracy, for debate, for discourse. That doesnât mean itâs always nice, but it can be. TikTok is bad, actually Or maybe itâs all shitty, and weâre simply too addicted to scrolling through TikTok to notice or care how much itâs harming us. At least 15 children under 13 who tried to participate in its viral âblackout challengeâ [have died](. While pursuing the dream that TikTok dangled in front of them â becoming an overnight superstar â many more have become [burnt out](, [disillusioned](, or [otherwise hurt](. âDance used to be the most fun thing in my life and now I donât like it. Social media has robbed me of that,â says [TikTokâs biggest breakout star, Charli DâAmelio](, in the first season of her reality show. âI donât know how long anyone expects me to keep going as if nothing is wrong.â Watch enough TikTok and youâll start to see an extremely skewed version of the world, one where only the loudest, most extreme version of humanity is the kind worth noticing. On TikTok, itâs easy to get the sense that everyone is either beautiful or hideous, talented or cringe, billionaires or destitute, simply because extremes are what gets the most attention. As an [algorithmically driven platform, TikTok rewards its usersâ most base instincts](. What hits on TikTok is a legible, irresistible hook â or, in other words, the kind of content that smacks you in the face with its obviousness. One largely inconsequential example: At several points over the past three years, weâve been told that [millennials are at war with Gen Z](. Despite the fact that a handful of viral TikToks hardly count as a âwar,â the way TikTok amplifies meaningless controversy through algorithmic power and negativity bias is concerning, not just because young people desperately need solidarity to create a better world for all of us, but because these sorts of [mostly made-up trends]( offer a distorted view of what the worldâs actual immediate problems are. A far more consequential example: [Accounts like @LibsofTikTok](, which cherry-pick content from liberal or queer TikTokers and use them as strawmen for the left for their followers to mock and attack, function as rage-bait fueling the right-wing media. In the same way that [âchronically onlineâ discourse on Twitter]( distracts us with culture war kindling, TikTok makes it even more personal and ad hominem. TikTok videosâ brevity only adds to this problem; the short, headline-grabbing content that goes the most viral is largely devoid of context and nuance, seemingly designed to distract and anger us further. Even something as simple as, say, a review of a new skin care product, is often framed in hyperbole â [videos donât travel unless you make it sound like]( âthis is the BEST thing Iâve ever tried,â or its inverse: âAll the videos encouraging you to buy this product are LIES!â Whatâs left is a cycle of buying and selling, loving and hating, embracing wholeheartedly and then forgetting, until youâre surrounded by barely used bottles in your bathroom cabinet and never-worn clothes for a trend that came and went by the time it arrived at your door. This is to say nothing of the uneasy sensation of actually consuming TikTok, the reason that with every hour you spend on it, the app sends you a little PSA to maybe get off your phone and do something else for a while. Scrolling TikTok is the visual equivalent of a sensory deprivation tank, the adult version of transfixed toddlers staring at an iPad. It is a machine specifically engineered to get you to dissociate. In the span of about 30 seconds, you can watch a funny video of a puppy leaping into the snow, a sexy fan edit of a popular sci-fi franchise that may or may not be AI-generated, a poem about what it means to lose oneâs mother, a makeup tutorial in which all the comments are people making fun of the personâs weight, a 22-year-old articulating why he doesnât think his girlfriend should be allowed to hang out with other men. Unless you were enrolled in some kind of therapy intended to remove you from all groundedness in reality, nobody would argue that consuming in such a fashion is âgoodâ for you. TikTok isnât the problem, actually Lest it is not clear, I donât think TikTok should be banned. I think the problems exacerbated by TikTok are the same problems exacerbated by algorithmically powered social media as a whole. The only winners of TikTok being banned would be Meta and Alphabet (i.e., Instagram and YouTube), companies that, while not carrying the political baggage of being based in China, are [far more responsible]( for the sorry state of humanity [under attention capitalism]( than TikTok. In a [fascinating interview with Current Affairs,]( author of Stolen Focus: Why You Canât Pay Attention Johann Hari explains how social media distracts us from whatâs important by shoving meaningless controversy in our faces. Instead of a business model designed to keep us online and scrolling, he argues, we could envision an entirely different system. One option might be a subscription model, making users of social media sites the true customers, as opposed to the advertisers shopping for usersâ data. âSuddenly, theyâre not asking, âHow do we hack and invade Nathan?â Instead, theyâre asking, âWhat does Nathan want?ââ The other model would be something like the BBC, an independent but partially taxpayer-funded media institution. âThink about the sewers: everyone listening or reading is near a sewer. Before we had sewers, we had sewage in the streets, people got cholera, and it was terrible. We all pay to build the sewers, and own and maintain them together. We might want to own the information pipes together, because weâre getting the equivalent of cholera, but with our attention and our politics.â I donât think that banning TikTok is a step toward democracy. That we are even considering it does, however, reveal that companies are not kings; that they are subject to the rule of law just as we are. Itâs possible that if Americans can envision a world in which an entire, hugely powerful social network is kicked out of our country, that perhaps more of them can be transformed into a force that works for us rather than against us. Personally, Iâd start by taking a hard look at the companies that have been here longer.
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[Learn more about RevenueStripe...]( Clickbait - TikTok is changing [what it means to look old]( (Iâm gonna go ahead and assume itâs not in a good way).
- Soon youâll finally be able to [refresh your For You page](.
- Freud is [having a moment](.
- How a [$7 fluffy headband]( became a social media status symbol.
- The 26-year-old woman whoâs trying her hardest to become the [face of online anti-feminism](.
- Inside the [creepy world of deepfake porn](. One Last Thing Whatever [kind of comedy this is]( is cute.
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