Newsletter Subject

Addison Rae on Jimmy Fallon, explained

From

vox.com

Email Address

newsletter@vox.com

Sent On

Tue, Mar 30, 2021 01:03 PM

Email Preheader Text

If you were on the internet over the weekend, you likely noticed an of a woman performing a series o

If you were on the internet over the weekend, you likely noticed an [oddly lethargic video]( of a woman performing a series of hand motions and dance moves in front of a blue curtain, a man behind her holding up a large sign. This was Addison Rae Easterling, very famous 20-year-old TikToker, and Jimmy Fallon, perpetually giggling 46-year-old Tonight Show host. Addison was demonstrating, theoretically, the reason she became a household name: by dancing on TikTok to popular hip-hop songs. Yet on TikTok, Addison appears cool and confident, her dancing smooth and her face joyful, expressive, and usually enhanced by excellent lighting. On network television, she was none of those things. Most of this isn’t Addison’s fault. Whether or not she and other TikTok stars such as Charli D’Amelio “have talent” is not my place to say, has already been debated enough, and perhaps isn’t even that important (kids like them not just for their skill but their charisma, looks, personality, style, or any number of things that make someone famous). Also, this week alone Addison has already been the [subject of mockery]( on TikTok over her new single “Obsessed,” which was the reason she was there in the first place. During her appearance, however, the show had her demonstrate a series of eight TikTok dances to songs like Cardi B’s “Up” and Megan Thee Stallion’s “Savage,” but without any of the elements that make watching TikTok dances fun. Namely, the actual music (I assume this was because of copyright issues; instead, The Roots played beats similar to the actual songs), yet the performance also lacked the camera angling and intimacy that comes with watching a close-up of someone’s face making eye contact with you through a screen. The result was the worst thing you can possibly be in the parlance of TikTok: cringey. The greater failure on the part of the Tonight Show’s producers, however, was the lack of acknowledgment of the conversations that have taken place over the past year about crediting Black choreographers whose dances get swallowed up by the TikTok algorithm. Addison and other creators who compose “straight TikTok” (a.k.a. traditionally attractive people dancing and mugging for the camera) are sometimes credited for a trend or a dance that they learned from someone else simply because their audiences are astronomically large; very often, those dances are the work of Black teens. The most famous example is Jalaiah Harmon, the then-14-year-old creator of the Renegade, who received little credit until a [New York Times profile]( from last winter. The problem is that potential Jalaiah Harmons are going uncredited all the time now, as the rate of TikTok trends has certainly accelerated since last year. There are all kinds of conversations happening on the app about how best to credit someone who maybe came up with one idea or piggybacked on another, but the chain often becomes too long and convoluted to possibly trace back to a single person. Determining who [owns a piece of intellectual property on TikTok]( is a tricky game, one that’s made more complicated by the company’s propensity to randomly remove videos for dubious reasons (particularly those made by Black people, [creators say](). It’s much easier to, say, book an already profitable TikTok star with a Hollywood management apparatus behind her for an appearance on your late-night show. It’s easier, but that doesn’t mean people will like it: For viewers who were already tuned into the world of TikTok, the segment [came off as tone-deaf and insensitive](; for those who had no clue what they were watching to begin with, well, I can’t imagine this would make them interested in learning more. This is going to keep happening, by the way. TikTok is inherently collaborative (take the [Ratatouille musical]( or the endless [sea shanty duets]( from a few months back), but mainstream audiences are only really ever going to have room in their brains for a handful of breakout stars. Even if Addison Rae gives you credit for your dance on her TikTok post (they’ve all been getting better about this!), that doesn’t mean much to a marketing executive or a talent booker who comes across her video as an example of why she’d be good at selling lip gloss. The same mechanisms of celebrity, the ones that favor “family-friendly” faces (a.k.a. young, beautiful white kids from middle-class backgrounds), are still very much in play here, especially when that fame is largely driven by algorithms that serve people what they already want. So yes, that Addison Rae video is cringey, but there are more important things to criticize here. TikTok in the news 🗞️ - Speaking of Addison Rae! She [got the Vanessa Grigoriadis treatment]( in a story that also includes some entertaining asides into Instagram Face, beauty YouTubers, the Kardashians, and the “chilling” ways beauty and mental health are often marketed alongside one another: “It seemed very likely that Rae had become famous by being relatable and somewhat insecure, and then that the fame itself had opened her up to criticism, which made her even more insecure but also even more monetizable.” - The [Sway House boys]( now have a reality show on Facebook Watch and I will absolutely be tuning into every episode. - I chatted with Fashionista’s Maura Brannigan about how even small TikTok creators are [getting into the merch game now](. - [Health care workers joked]( (or bragged, depending on who you ask), about falsifying vaccine cards for themselves on TikTok, and two other creators have made it their missions to find and report those people to their respective employers. The videos in question have all been taken down by now, but I happened to see one of them on my For You page over the weekend and it seemed to me like the worker in question was making a joke. What I wish this piece dissected more was that one of the vigilantes has made a habit of digging into the backgrounds of non-famous TikTokers who make videos she finds offensive and reports them to their jobs (or in the case of one minor, their school). - Yet another massive brand (Starbucks) [fired an employee]( for TikToking. Hate this! - Taxidermy TikTok [sounds nice](. - Artist TikTok also sounds nice, but in reality, [it’s complicated](. - Just a bunch of [really good Big Boat memes](. R.I.P., sweet prince. One last thing 👋 I’m enthralled by the video producer on TikTok who challenges herself to “make epic commercials for random objects” that will actually make you want to purchase, say, [a paper clip](. Her most recent one is [about dirt.]( Manage your [email preferences](, or [unsubscribe]( to stop receiving emails from Vox Media. View our [Privacy Policy]( and our [Terms of Service](. Vox Media, 1201 Connecticut Ave. NW, Washington, DC 20036. Copyright © 2021. All rights reserved.

Marketing emails from vox.com

View More
Sent On

06/12/2024

Sent On

05/12/2024

Sent On

03/12/2024

Sent On

29/11/2024

Sent On

27/11/2024

Sent On

27/11/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.