Charli XCXâs BRAT is a joyous, anxious ode to envy among her fellow pop stars.
vox.com/culture CULTURE The Wednesday edition of the Vox Culture newsletter is all about internet culture, brought to you by senior reporter Rebecca Jennings. The Wednesday edition of the Vox Culture newsletter is all about internet culture, brought to you by senior reporter Rebecca Jennings. ð© She's just livin' that life, Von dutch ð© âItâs okay to just admit that youâre jealous of me,â Charli XCX sings on âVon dutch,â the lead single from her just-released album BRAT, a [critically adored]( collection of pulsing hyperpop bangers. Sheâs referring to a woman whoâs talking shit about her but is, undeniably, obsessed. This is a running theme throughout BRAT: âGirl, so confusingâ tells the story of a peer-slash-rival who Charli worries is secretly cheering on her downfall, while â360â and its video places Charli in the pantheon of internet it-girls who are cooler and more interesting than anyone else. âWhen youâre in the mirror, youâre just looking at me,â she sings, self-consciously channeling the titular âbrat.â In an era of nonstop investigation into [whom pop stars are referring to in their lyrics](, it almost doesnât matter who Charliâs talking about. She could be talking about anyone. Because these days, everyone wants to be Charli XCX, the longtime critical darling of âalternativeâ female artists. When former Fifth Harmony member Camila Cabello [teased]( her new single, âI LUV ITâ (also the name of one of Charliâs most famous songs, albeit spelled differently) by leaning outside a car window in March, [fans accused her]( of copping Charli XCXâs sound and [style]( (Charli even posted a video of herself lip synching to her 2017 song âI Got Itâ immediately afterward, then [tweeted]( âcomee onnn mess is fun! nothing matters!â). Cabelloâs album title, C, XOXO, also recalls Charli XCXâs stage name, and the font on some of her vinyl albums was described as â[basically the same](â as the one used on BRAT. Then in June, Katy Perry [posted a carousel]( of photos on Instagram, where commenters said they mistook her for Charli â the long dark hair, the lo-fi photography, and the squat-and-pout all being classic Charli hallmarks. [a photo of Charli XCX ]( Getty Images As Charli has spent the past few months building hype for BRAT, itâs become a meme to note how many stars seem to be channeling her vibe: âshe kinda looks like sheâs just livin that life von dutch cult classic but she still pops,â someone on [X wrote]( of a picture of Anne Hathaway wearing a denim corset and big hair, referencing the lyrics to âVon dutch.â âShe looks like when she goes to the club she wants to hear those club classics,â someone [else wrote]( of Lady Gaga with crimped hair and a leather jacket, referring to the track âClub classics.â Everyone from actress [Melissa Barrera]( to pop star [Dua Lipa](, activist [Erika Hilton](, artist [Kate Bush](, Soundcloud rapper [Ian](, [Geeta]( from Pokémon, and even a [green sticky note]( have been memed as wanting to be Charli XCX. While most of these instances are clearly tongue-in-cheek, they speak to a broader XCXification of culture. Having built her career on MySpace and later East London raves as a teenager in the 2000s, thereâs never been a time when Charli XCX wasnât cool, per se. While her peers face constant (and often sexist) criticism for being supposed â[industry plants](,â no one can make the same accusations of Charli, who has been prolific not only in her own music, largely written and produced by herself, but also writing and producing for other pop artists. Yet tailing Charli for the last decade-plus has been endless discourse over whether sheâd ever rise to the level of fame of her contemporaries: Taylor Swift, Lady Gaga, Ariana Grande, and others who reigned on the charts in the 2010s. âFor years, both Charli and her critics seemed distractingly obsessed with her position â the darling of the underground who either would or could not graduate to Main Pop Girl,â writes Meaghan Garvey in her [Pitchfork review of BRAT]( (rating: 8.6). âThen something shifted, and it hardly seemed to matter. She had something they didnât. She was cool.â BRAT both flaunts and undercuts that coolness, for every hedonistic anthem like â365â (âWho the fuck are you? Iâm a brat when Iâm bumpinâ that/Now I wanna hear my track, are you bumpinâ that?â), there are anxious confessions that the act is just that, a theme thatâs spanned her entire career. For a pop star who has millions of envious onlookers, itâs striking to hear her sing so plainly about her struggles with jealousy, sometimes toward her former self, other times directed at her peers. On âRewind,â she yearns to return to a time before she didnât overanalyze her face shape or obsess over the Billboard charts; on âSympathy is a knifeâ she feels insecure while being forced to fake smile with a significantly more famous pop star whoâs dating a bandmate of her fiancé, the 1975âs George Daniel (one guess as to [who that is](). âI donât feel like nothing special,â she laments on âI might say something stupid,â âIâm famous but not quite/but Iâm perfect for the background.â Then thereâs âMean girls,â a sort-of-but-not-really ironic shoutout to a crowd of dead-eyed intellectual it-girls that Charli both resents and admires (another guess as to who [those people are](). âYou hate the fact sheâs New York Cityâs darling/You say sheâs problematic and the way you say it, so fanatic/Think she already knows that youâre obsessed.â In interviews, Charli has also spoken candidly about professional envy, [telling Rolling Stone]( that she was âsuper jealousâ when Lordeâs âRoyalsâ debuted in 2013. âYou piece all this stuff together in your brain, like: âShe was into my music. She had big hair; I had big hair. She wore black lipstick; I once wore black lipstick.â You create these parallels and think, âWell, that could have been me.ââ she said. Fans have speculated that âGirl, so confusingâ is about Lorde, despite (or perhaps because of) the fact that upon BRATâs release, Lorde [posted a gushy Instagram story](, writing, âitâs an honour to be moved, changed and gagged by her work.â On being around more famous celebrities, Charli told the magazine that she and other artists often feel insecure but that âwe donât talk about it because weâre all supposed to be strong and confident.â âBeing jealous is somehow wrongly equated to not supporting women or not being a girlâs girl, which isnât true,â she said. âYou can, I think, experience envy and still be a good person who champions other women. Jealousy is just not a very sexy feeling, or a sexy characteristic really, is it?â Pop music, more than almost any other facet of culture, tends to pit artists against one another. On any given week, one artist is deemed the future of the industry, the next week a star like [Chappell Roan]( is born and shakes it all up. Charli has long been hailed as âthe futureâ of pop, owing to her alternative [e-girl aesthetic]( but also to her hyperpop-inflected sound: Since the mid-2010s, sheâs worked with visionary producers like A.G. Cook, formerly of [PC Music](, and the late SOPHIE, who, among fellow artists 100 gecs, Slayyyter, and Caroline Polachek, have been labeled as âfuturistic,â often to the point of cliché (was hyperpop âthe futureâ or [was it simply the present](?) âIts main aim was to decouple popâs head-rush aesthetics from any commercial expectations, thereby opening space for wilder fun,â as [the Atlantic]( described it. Much like [Beyoncé on Cowboy Carter](, Charli XCX has said she [rejects any genre labels](, and BRAT resists being categorized as anything but a Charli XCX album. But eschewing commercial goals to create more space for fun is ultimately a descriptor of Charliâs entire career: Her biggest commercial hits to date (âBoom Clap,â âI Love It,â âFancyâ) are ones that no self-respecting fan would include in a list of their top 10 Charli songs. Instead, the Angels (Charliâs fanbase) tend to admire the weirdness and innovation of her 2017 mixtape Pop 2 or the delightfully scuzzy quarantine album how iâm feeling now, which became cult favorites. Along with BRAT, these are Charli at her most Charliesque, and when celebrities are jacking her style and sound, thatâs what theyâre borrowing. âTaken together, it doesnât really sound like anything else,â the [New Yorkerâs Kelefa Sanneh wrote]( in his review of BRAT. âNo doubt that wonât be true for long.â Musicians referencing and borrowing from each other isnât new, and itâs healthy â the idea that artists are entirely original is a false one, not least because if that were true, it would make for a lot of really boring music. Charli XCX didnât invent hyperpop, she didnât invent the [sexy lobotomy]( stare (or â[dissociative pout](â), she didnât invent the [.5 selfie](, she didnât cause the [Great Vibe Shift]( toward nihilism, decadence, and irony or the return of [indie sleaze](. But sheâs a perfect conduit for all of these things, and she makes really good, really fun music you can dance to while participating in them. She is a native of coolness but, unlike so many cool people, can articulate what it feels like. She can write a song about being 31 and in love and wondering whether itâs time to think about having a baby without it sounding trite or normie; she can write about being jealous of other girls while still making you jealous of her. In a culture that demands its women be both confident and vulnerable, âauthenticâ but poised, Charliâs ode to the feeling nobodyâs supposed to talk about has rather ironically made the entire pop sphere green with envy. Sheâs [your favourite reference](, baby. Clickbait - Someone featured on the âAre We Dating the Same Guy?â Facebook group is being [imprisoned for tax fraud](.
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