Improvements to Elevate Status Benefits.

Improvements to Elevate Status Benefits. | [View this email in a browser] [Virgin America] [Virgin America] [Elevate] [Virgin America] [Virgin America] [Virgin America] [{NAME}] [Virgin America] # [98076453586] [Virgin America] [0 points] [Virgin America] [Virgin America] [Virgin America] Dear {NAME}, To show our appreciation for loyal flyers like you, today we are announcing some changes to the Elevate program that will make the flying experience even more rewarding. Increase to Bonus Rewards points earn for Gold and Silver Members: • Elevate® Silver Members will now earn 50 percent more points above base rate of 5 points per $1 of spend, up from 25 percent. This represents a total bonus of 7.5 points per $1 spent. • Elevate® Gold Members will now earn 140 percent more points above base rate of 5 points per $1 of spend, up from 100 percent. This represents a total bonus of 12 points per $1 spent. New flight counter and ability to earn status on rewards bookings: Today's announcement means that Virgin America travelers will now be able to earn status based on either the number of flights they take or the amount they spend purchasing flights - with all flight activity since 1/1/2016 included. Reward flights will also be counted towards achieving status. The new flight counter will make it up to 70 percent easier to maintain and achieve status with Elevate®. Members can view their flight counts in their account on [virginamerica.com]. Summary of Changes: Addition of JetBlue Mosaic for Gold Status Match: We are also expanding our Status Match program with the addition of JetBlue Mosaic status for eligible upgrades to Elevate Gold Status. JetBlue Mosaic members will be upgraded to Elevate® Gold simply by joining the program and [applying online]. Members can enjoy Gold status perks for three months, plus the opportunity to retain Gold status through the end of 2017. We hope that you enjoy the new benefits will make it even easier for you to strike Gold or Silver status and stack up more Bonus Points. Please be assured that there will be no changes to the program during the next several months – and potentially until the end of the year, following the recent announcement that Alaska Airlines will acquire Virgin America. For more information, you can find the latest Q&A on the acquisition on our [website]. If you have any further questions, please call us anytime on 1.877.FLY.VIRGIN (877.359.8474). If you're an Elevate Silver or Elevate Gold member, you can contact us by calling your exclusive reservation line, or send an email to your dedicated email address—available once you log into your Elevate account. We look forward to welcoming you onboard soon. Stuart Dinnis Director of Loyalty Virgin America [Virgin America] [E-MAIL PREFERENCES] [ABOUT US] [CONTACT US] [CONTRACT OF CARRIAGE] [PRIVACY POLICY] Additional Information about the Merger and Where to Find It This communication may be deemed to be solicitation material in respect of the merger of Virgin America Inc. ("Virgin America") with a wholly-owned subsidiary of Alaska Air Group, Inc. ("Alaska Air Group"). On April 22, 2016, Virgin America filed a preliminary proxy statement with the Securities and Exchange Commission (the "SEC") in connection with the solicitation of proxies for the merger. When completed, a definitive proxy statement will be filed with the SEC and mailed to stockholders of Virgin America and will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT AND ANY OTHER RELEVANT MATERIALS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SEC's website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy statement from Virgin America by contacting Virgin America's Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame, California 94010, or by going to Virgin America's Investor Relations page on its corporate website at . Participants in the Solicitation Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies from Virgin America's stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin America's directors and executive officers is included in their SEC filings on Forms 3, 4 and 5, and additional information about Virgin America's directors and executive officers is also available in Virgin America's proxy statement for its 2016 annual meeting of stockholders filed with the SEC on March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Group's directors and executive officers is available in Alaska Air Group's proxy statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings or otherwise, is set forth in the preliminary proxy statement filed on April 22, 2016, as may be updated or supplemented by the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above. Forward-Looking Statements This communication contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934, as amended, about Alaska Air Group, Virgin America and the proposed merger. Forward-looking statements are statements that are not historical facts. 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Such risks and uncertainties include the following: the failure to obtain Virgin America stockholder approval of the proposed merger; the possibility that the closing conditions to the proposed merger may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the merger or the possibility of non-consummation of the merger; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated merger may affect the timing or occurrence of the contemplated merger or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the merger to Virgin America and its management; the effect of the announcement of the merger on Virgin America's ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Virgin America are described in greater detail in Virgin America's SEC filings, including Virgin America's Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the date thereof. Virgin America makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made. This message is from: Virgin America Inc. 555 Airport Blvd., Burlingame, CA 94010 Privacy Policy: Your privacy is important to us. You can read more about Virgin America’s [Privacy Policy] on the Virgin America website. © 2016 Virgin America