Checklist: How to identify under-served Lead Gen markets. December 11, 2023 | [Read Online]( 18 "boring" lead gen niches? (ð It's a big world outside of eComm & info products) â
Checklist Inside: How to identify under-served Lead Gen markets. There are opportunities right now where your direct response marketing skillset gives you an âunfairâ advantage. And weâll get into all that in just a moment. â
 Along with a checklist showing you exactly how to identify these opportunities ð Read below to see the checklist⦠But first, a quick note on WHY this whole topic is relevant right now. Because right now the fickle winds of the online commerce market are shiftingâ¦. â¦And (as usual) affiliates & Direct Response marketers are the first to notice. Here is a chat snapshot from today inside our [private VidTao Discord channel](: ð Whatever type of Ruthless Direct Response Opportunist you happen to be: - an affiliate - offer owner - or âmuiltpreneurâ with a whole suite of products under your ownership⦠It always pays to diversify your risk profile. And with that in mind, consider this food for thought: ð ð¦ The US DTC eCommerce market generates $151 billion per year.[1]( $151 billion is a lot of money. â¦but what if itâs just one of many multi-billion dollar âpondsâ that you could fish in? Hereâs the thing⦠This $151 billion per year includes your favorite DTC physical products like: ð nutra / supplement offers
ð¤ gadgets
ð
beauty / skincare products â¦And pretty much every other DTC physical product. ð» And the âdigital educationâ market? Itâs much smaller, generating around $17 billion / year.[2]( (This includes high ticket coaching products, âinfo productsâ in addition to actual accredited online education) 𧠠Think about how much marketing brainpower is spent on these two product types alone⦠- âgurusâ - Online communities - affiliate networks - supporting product ecosystems - etc. etc. ð©Â And then pull a random traditional service industry out of a hat, like ð«Â Carpet Cleaning⦠â¦Which generated $6.5 billion last year in the US alone.[3]( Thatâs nearly 40% the size of the online education space. Think there might be an opportunity here, with the right skillset? This guy found out first-hand ð â¦and made millions with his carpet cleaning business. (Thatâs [Joe Polish]( ^^ , founder of the âGenius Networkâ, Carpet Cleaning multi-millionaire and all around marketing legend.) Whether carpet cleaning, or the 17 other âboringâ niches weâre going to see⦠ð âBoringâ service businesses kick out solid profits, year after year in good times and bad. ð° And in this post weâre going to brainstorm ways for you to claim your share of that cash flow, by leveraging your skills as a direct response marketer. (Plus a little out-of-the box thinking) Letâs dig into this a bit⦠Lead Gen: A Truly Massive Opportunity Unless youâve been hiding under a rock, youâve no doubt seen the scale some advertisers are doing with lead gen offers like ACA insurance or solar. Hereâs just one random US healthcare insurance ad we pulled from the VidTao library. It has nearly $350k spent in the last 30 days: [VidTao]( spend stats: Ad Link: [( Just check out all these landing pages theyâre testing too: (( See [more ads from this advertiser](inside of VidTao )) ðð And letâs not forget about RESIDENTIAL SOLAR. Youâve no doubt seen the volume that advertisers are doing in this space. [At our agency]([Inceptly]( weâve scaled solar lead gen campaigns to $60k+/day on YouTube alone. Free YouTube Ads Brainstorm Session Want help scaling your lead gen campaign on YouTube, Connected TV and other Direct Response Video Ad Platforms? Schedule a FREE Brainstorm Call with Inceptly, the team behind $950M in Direct Response revenue here:
[ðð]([( Hereâs one solar lead gen ad randomly pulled from the HUNDREDS youâll find in [VidTaoâs database of 7M+ unlisted YouTube ads (and landing pages)](. It has 22M+ paid views: Ad link: [( Landing pages: Residential solar in the USA is a BIG market. (Estimated at $33 billion USD in 2022[1]( ). (Again, thatâs nearly 3x the size of the guru/info product space) And there are publicly traded companies like $2.3B/yr SunRun along with many other would-be top dogs duking it out for the top spot. (source [1](,[2]() World-class affiliates pump out ad after ad to try and generate massive numbers of leads (and profit). Hereâs a quick snapshot from inside VidTao showing the dozens of Solar lead gen brands with multiple 7 figures of YouTube adspend: ([Go here]( to see them all inside the app) Solar is still an amazing lead gen vertical. There is a TON of money to be made. But the bad news is this: ð Solar Lead Gen is a HYPER competitive RED OCEAN. Itâs packed with sophisticated operators supported by hyper-optimized lead collection & automated marketplaces ready to buy your leads as soon as you collect them. Which makes it EASY to get up and running and test⦠â¦But HARD to succeed at scale, with all that high-level competition. Which is why itâs so interesting to look deeper into other lead gen opportunities that are mostly un-touched by people like you with hard-core direct response skills. ðºï¸ ð§ Letâs explore⦠âï¸ð°âUn-touchedâ Lead Gen Niches? Every business needs leads. And if the average customer value & profit margin is high enough, and the sales process is dialed in enough, companies are willing to pay - a lot - for qualified leads. What types of businesses? Letâs look at the massive US home services market for example: Some Random US Home Services Markets + 2022 Revenue - ð°Â Plumbing Services: $126 billion - ð Roofing Services: $57 billion - ð§¹Â Cleaning Services: $55 billion - ð¨ Interior Design Services: $26 billion - ð¡ï¸ HVAC Repair & Installation Services: $25 billion - ð Moving Services: $23 billion - ð¾Â Pet Grooming Services: $11 billion - ð Window Curtains & Blinds: $9 billion - ð ï¸ Appliance Repair Services: $6.2 billion - ð§¼Â Carpet Cleaning Services: $6.5 billion - ð§Â Handyman Services: $4.9 billion - ð³Â Tree Removal Services: $4.1 billion - ðªÂ Window Cleaning Services: $2 billion - ð Locksmith Services: $2 billion - ðªÂ Furniture Repair Services: $1.9 billion - ð¦Â Pressure Washing Services: $1.3 billion - ð Gutter Cleaning Services: $744 million - ðªÂ Garage Door Repair Services: $326 million (links to data sources [here]() This is just a random list, you could probably think of a bunch more markets like this. And again: every one of the businesses in these markets needs LEADS. Now of course, maybe not all of them are set up right now for doing ârun & ripâ lead gen like you might do in Residential Solarâs sophisticated space. Other niches arenât nearly as sophisticated⦠â¦and as a result are ready for YOU to disrupt them and make a tidy profit. â¦IF of course you are willing to get your hands dirty and think outside the box a bit. Hereâs one potential case in point: ð $12 billion/year Lead Gen Opportunity? Case Study: Home Window Replacement Letâs take a look right smack in the middle of our listâs revenue range here: Home window replacement, a $12 billion USD per year market.[source]( (Thatâs 70% the size of the Online Education market) Taking a quick look inside [VidTao](, we see a few companies generating leads for their own âdone for youâ window replacement service. Letâs start with this one: Pella is a big company. Theyâre privately held so we donât have exact revenue numbers, but they have 10k+ employees: And theyâre running lead gen ads, to landing pages like [this](: You probably see A TON of room for improvement on this page. ð¡Â Learning from another market⦠To get clarity on exactly WHAT to improve to boost results on Pellaâs landing page, letâs learn from another lead gen space. In particular, letâs take a look at a very successful lead gen offer in the home services space: ð Roof Replacement. Keep in mind that typical customer value is pretty similar for these 2 markets: - Roof Replacement approximate avg. customer value: $9k[1]( - Window Replacement approximate avg. customer value: $4.5k - $22k[2]( The all-stars at [Erie Metal Roofs]( are spending $8.6 million per year on YouTube lead gen ads⦠[Data from VidTao]( Clearly theyâre doing something right. Letâs see one of their best lead gen landing pages: How does Pellaâs lead gen landing page stack up against Erie? Letâs take a look⦠ð¨ Design and User Experience - ð¯Â Clearer Focus on Erie's Page: Erie's landing page employs high contrast and minimal navigation, which directs attention to the CTA. - ð Pellaâs Page Requires Scrolling: Erieâs CTA is above the fold, vs. Pella's where key offers are below the fold, reducing immediate engagement. ð Content and Value Proposition Insights: - ð¡ Erie's Direct Value Proposition: Erie communicates affordability and durability upfront, making a compelling case immediately. - ð Pella's Promotions Over Benefits: Pella emphasizes promotions over product benefits, which might be less effective in capturing leads. â Call-to-Action (CTA) Observations: - ð´ Erie's Prominent CTA: Erie's "Get Pricing Now" button is bold and suggests an easy, low-commitment action. - ð¤ Pella's Higher-Commitment Ask: Pella's request for scheduling a consultation is a higher barrier to entry than inquiring about pricing. ð¡ï¸ Trust Signals Analysis: - ð Erie's Visible Trust Indicators: Erie showcases its trustworthiness with a visible BBB rating and customer testimonials. - ð Pella's Missing Immediate Trust Signals: Any trust signals on Pella's page are not immediately visible, potentially decreasing credibility. ðºï¸ Bonus: Hyper Geo-targeting Look at how well Erie targets specific geos, to hone in on the most profitable locations (go [here]( to see it all inside VidTao): And of course, then thereâs the ads⦠We wonât dive into the specifics in todayâs email but there are some BIG differences in how each of these businesses approach ads for lead gen. [Log in to VidTao]( and youâll notice how Pella is running mostly 15-30 second TV-style spots: [source: VidTao.com]( Versus Erie who is running more Direct Response style ads: [source: VidTao.com]( [Go here]( to see all of Erieâs ads inside of VidTao, including this outstanding YouTube short ad theyâve spent nearly $100k on in the past 30 days: So hereâs a great way to start brainstorming on how to improve Erie Metal Roofs gives you a GREAT starting template for how to do Home Services lead gen: - 1) Take whatâs working in one lead gen space⦠- 2) Apply it another less sophisticated space⦠- 3) â¦And profit. But actually running your lead gen campaign is just part of the story⦠Because the 2 biggest and most CRITICAL elements to your Lead Gen success happen before you spend a cent on ads. And hereâs where it pays to think outside of the box⦠ð§ The âSecret Sauceâ for Lead Gen Success First, letâs establish something crucial: Whether youâre running lead gen in a âRed Oceanâ market, or in a relatively un-touched âBlue Oceanâ space, there is one key point to remember: Itâs all about your relationship with the offer owner. The fewer layers / middlemen between you and the company actually fulfilling the service? The better your payout is going to be. And the better your payout, the better your profit. (And when that âblue oceanâ turns into a âred oceanâ filled with other advertisers, itâs your superior payout thatâs going to give you an âunfairâ advantage over new entries to the market and allow you to survive and thrive in a crowded spaceâ¦) ð So whenever possible, go direct to the end consumer of the leads, and negotiate your cost per lead deal with them directly. And while all that is another BIG topic for another day, letâs at least tackle the elephant in the room: âWhat market should I choose?â When it comes to identifying the markets that will give you the biggest âBang for your Buckâ as a Direct Response Marketer looking to enter and dominate lead gen at scale⦠â¦Here is a checklist giving you some of the most crucial points to consider ð â
âCustomâ Lead Gen Market Checklist - ð° Market's Average Customer Value of $10k+: Focus on markets where the average customer transaction is high, suggesting more room for profitable marketing efforts. - ð Multiple Companies with Nationwide Distribution: Target industries with several companies that have a nationwide reach, indicating the potential for high-scale campaigns. - ð Seasonal or Recurring Demand: Seek out markets with consistent seasonal demand or recurring needs, as these can offer steady lead generation opportunities. - ð Company Already Spending on Paid Ads: Look for companies actively investing in paid advertising, showing a readiness to allocate budget for marketing efforts. - ð§ Ads & Funnel Clearly Under-Optimized / Outdated: Identify markets where current advertising and funnels are evidently subpar (e.g., comparing window repair ads vs. roof repair ads). Ok, go ahead and try this out and let us know how it goes! And if you have any questions / follow up, go ahead and email us. Weâre always around to brainstorm. Todayâs Newsletter is Supported by [Inceptly](
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