[YouTube Shorts Ads] Try these 9 tactics working right now...

Try these 9 YouTube Shorts Ad Tactics, taken from from 3 top performing YouTube Shorts ads we’re tracking right now inside of our VidTao YouTube ad library                                                                                                                                                                                                                                                                                                                                                                                                                 May 31, 2023 Are you seeing success with YouTube Shorts ads yet? Here are 9 YouTube Shorts Ad tactics you can apply to your own YouTube Shorts ads TODAY… …All extracted from 3 top performing YouTube Shorts ads we’re tracking right now inside of VidTao YouTube ad library. Ready to take your YouTube Shorts Ads to the next level? Let’s dive in… YouTube Shorts Ad #1 - Betterhelp Title: Getting Started in Therapy YouTube link: [ Landing page: [( Total Views: 12.1 Million Takeaways: YouTube Shorts Tactic #1 - Use avatar internal dialogue to Build Relatability & Personal Connection: The ad excels in its use of relatability and personal connection. By presenting two perspectives from the same person, the ad effectively portrays an internal dialogue that many people have about therapy, making it feel more authentic and resonant. The person is speaking from personal experience, both about reservations and benefits, which can create a strong connection with the audience. YouTube Shorts Tactic #2 - OvercomeObjections: One of the key strengths of this ad is that it effectively anticipates and overcomes potential objections. This is often a crucial aspect of direct response marketing. In the ad, the person voices common concerns about therapy such as discomfort, bad past experiences, and the notion of pushing through problems without addressing them. The "second" person then provides solutions to these objections, specifically mentioning the benefits of BetterHelp as a flexible and accessible platform for therapy. YouTube Shorts Tactic #3 - Clear Call to Action: Another aspect that makes this ad effective is the clear call to action at the end. In direct response marketing, it's essential to give the audience a clear, immediate action to take after they've been persuaded by the ad. The person in the ad agrees to try the app. Then the "second" person offers to show how easy it is to use, encouraging the viewer to do the same and download the app. In summary, the ad does a great job of: - connecting with the audience - overcoming objections - providing a clear call to action …All key aspects of effective direct response marketing. YouTube Shorts Ad #2 - American Standard Dog Training Title: Does your dog have a good down-stay? YouTube link: [( Landing page: [( Total Views: 9.6 Million Takeaways: YouTube Shorts Tactic #4 - SHOW, don’t just TELL. Demonstration as Proof of Concept: Remember: SHOW - don’t just TELL. (Watch [this ad]( for one of the best examples ever of this) This ad excels in its use of demonstration to prove the effectiveness of the training course. The man walks his large Cane Corso dog in his neighborhood, showing the dog's impressive obedience and self-control. By vividly showing the results of the training course, the ad helps viewers visualize the potential benefits for their own dogs. This visual proof is very compelling and can be a key motivator for potential customers to act. YouTube Shorts Tactic #5 - Anticipate Your Prospect’s Needs: The ad does an excellent job of empathizing with potential frustrations or struggles dog owners may experience, such as having a dog that doesn't behave on or off leash. It frames the training course as a direct solution to these problems, which makes the message more appealing to viewers who are facing similar issues. YouTube Shorts Tactic #6 - Create Urgency with Clear Call to Action: Towards the end, the ad focuses on the sense of safety and control that comes from having a well-trained dog "at your beck and call". This emotional appeal can create a sense of urgency or desire in the viewer. The ad ends on a note of satisfaction, reinforcing the benefits of the product. In summary, this ad does a fantastic job of clearly demonstrating the effectiveness of the product, empathizing with viewer needs, and providing a clear and appealing call to action. YouTube Shorts Ad #3 - VShred Title: KE21438_V10_keep doing cardio + V14 CTA (MM21095 V9) YouTube link: [( Landing page: [( Total Views: 5.7 Million Takeaways: YouTube Shorts Tactic #7 - Try Platform-Native“Podcast Snippet” style content: Ever browse YouTube shorts and see a ton of “podcast snippets”? This ad leverages this by matching the content style we so commonly see on YouTube Shorts, allowing the viewer’s guard to come down and actually be receptive to the ad’s content. The podcast snippet format gives a casual, organic feel to the content. This format makes it feel less like an ad and more like a valuable piece of content that viewers might naturally come across while scrolling through YouTube shorts. Vince, the co-founder of VShred, also adds credibility to the message and gives viewers a sense of trust and authority in what's being said. YouTube Shorts Tactic #8 - Address Pain Points and Provide a Solution: The ad effectively addresses a common misconception about weight loss (the effectiveness of steady cardio), which is a pain point for many individuals struggling to lose weight. It then introduces the solution, which is understanding one's body type and adjusting exercise and diet accordingly. This approach of addressing a problem and then offering a solution is a key aspect of direct response marketing. YouTube Shorts Tactic #9 - CTA w/ Free Offer as Next Step: The ad presents a clear and easy call to action for viewers: take the free body-type quiz. The emphasis on it being a quick, free, and easy solution makes it more compelling & enticing for viewers to click on the link and engage with the company, lowering the barrier to entry for potential customers. VShred is a fantastic company to learn from when it comes to all things direct response marketing… …And did you know that VShred actually tested close to 2 THOUSAND YouTube ads in the past 2 years? Our agency Inceptly recently analyzed these ads, and what they found is something you’re going to want to apply to your own campaigns on YouTube asap. Join the Inceptly team this Thursday for a FREE training breaking down learnings from V Shred’s 2k+ YouTube ads & testing strategy. 👉 Go here to sign up: [( Hope to see you on the call! Have a great week, The VidTao Team Are you spending over $1k/day on paid traffic and want to scale with YouTube ads? Schedule your free YouTube ad brainstorming call here:[inceptly.com/call]( Update your email preferences or unsubscribe [here]( © VidTao 2407 Ward Road Sacramento, California 95827, United States [[beehiiv logo]Powered by beehiiv](