"stolen" 5-part objection-handling framework - as applied by this multi-million dollar YouTube ad

The 5 ways your YouTube ads "leak" customers - and the 5 ways to fix these leaks. (Stolen from the the guy who many consider to be the greatest copywriter alive)... 3 quick updates for you today: 1) VidTao Slack / Yearly Update: We had a bunch of questions about VidTao Slack + Yearly membership - so there's still time to get in before we close for the month (ends Sunday) 2) REPLAY: The 10 Minute "AI-Assisted" Salesletter: In case you missed yesterday's training (perfect for media buyers + non-copywriters who are fed up with waiting for ages and spending a ton on copywriters for ads and landing pages) 3) $2M YouTube Ad Breakdown from "Today's Greatest Living Copywriter": Are your ads handling ALL of your customers' "5 Universal Objections"? See how this $2M+ YouTube ad does it - and discover how to apply this formula to your own ads (framework stolen directly from the man who many call today's "Greatest Living Copywriter"...) Ready? Let's dive in... [1] VIDTAO YEARLY + VIDTAO SLACK We had a bunch of questions about [VidTao Yearly & VidTao Slack]( & what exactly is inside, including: * VidTao Slack Access * Access to All 100+ trainings (including 89 just added last week..) * Special savings on VidTao access * Early access to VidTao 2.0 (updates coming soon - we are incredibly excited to share this with you...) ...and because there have been so many questions, we've decided to keep the doors open to join VidTao Slack / VidTao Yearly through the weekend so you can check it out for yourself. To give you an idea what's inside VidTao Slack: Here's a quick post from 2 days ago where we shared one workflow for using ChatGPT / GPT4 to rapidly create YouTube ads in a new market, from winning examples in an entirely different market. (And check out the comment from VSL legend & VidTao Slack member Peter Kell (the VSL genius behind MindValley and many other huge VSL offers): And here's some more feedback on this particular quick YouTube ad ChatGPT workflow (again this is just one of MANY action-packed posts from inside VidTao Slack...) Want to check it out? (along with everything else you get access to inside VidTao Yearly...) Go here for all the details: 👉 [( [2] REPLAY: The 10 Minute "AI-Assisted" Salesletter Media buyers + non-copywriters: Are you fed up with waiting for ages and spending a ton on copywriters for ads and landing pages? Don't miss the replay of yesterday's live "AI-Assisted Copywriting" training with Jon Benson. Jon is the guy who literally invented the Video Salesletter, and on the training he showed his new "Triad AI" method that allows you to create a sales letter in 10 minutes...writing only 4 words...using cut/paste and AI... Here's what one [VidTao Slack]( member said about the training: Go here to watch the full replay: 👉 [( [3] YouTube ad insights from today's "greatest living copywriter"... Do you know this man? That's Gary Bencivenga, who many consider to be today's "Greatest living copywriter." He's been behind many of the most successful Direct Response campaigns of the past 30 years, and [his newsletter]( is packed with insights (definitely check it out). Gary has MANY amazing frameworks for evaluating & improving your ad copy (and we'll get into more of them over the coming days...) But today we're going to take a closer look at 5 ways your ads are FAILING right now and losing the sale... ...via what Gary calls the "5 Universal Objections" - aka the "5 Exits of Escape" Don't worry, we're going to look at how to FIX each of them, right here in this post. Here's a quick breakdown: The 5 Universal Objections - aka the "5 Exits of Escape" - and how to fix them... 1. No Time - countered by making your advertising itself valuable - always having something so interesting and valuable in your advertising that it prevents your prospect from tossing it. 2. No Interest - countered by addressing your headline to an urgent problem in the prospect's life 3. No Perceived Difference - countered by your unique promise, which sets you apart from all the others offering a solution. 4. No Belief - countered by your unquestionable proof. 5. No Decision - countered by your "user-friendly proposition" - which addresses each concern in turn and closes with a powerful reason for acting now. * Countering The 5 "Exits of Escape" - In a $2M+ YouTube Ad * To see how to actually APPLY these to your ads... ..Let's take a closer look at one YouTube ad that's been very successful over the past 6 months, with over $2 million USD in adspend: AD: Training With Jeff - Ad #2 Investment Angle YT V1 - PAGE: Let's take a closer look at how Training With Jeff applies this framework to achieve such a succesful ad: Insight 1 - Addressing an urgent problem (No Interest Exit) In the "hook" section (0:00 - 0:07), the ad introduces the urgent problem of where to invest $1000 in this uncertain economic climate. The ad quickly shifts focus from stocks, real estate, and cryptocurrency to a little-known trend called digital real estate. This grabs the viewer's attention by offering a new, unusual, and highly curiosity-provoking alternative solution to a common issue. Insight 2 - Unique promise (No Perceived Difference Exit) Next, we see the unique promise: introducing digital real estate as an emerging industry (0:07 - 0:25). The ad claims this new opportunity is one of the easiest ways for regular Americans to achieve financial stability and freedom. The landing page content reinforces this promise by showing how to launch a digital business without needing advanced degrees or corporate experience. Insight 3 - Unquestionable proof (No Belief Exit) The ad builds credibility by mentioning Jeff Lerner's accomplishments (0:50 - 0:59), such as generating over $80 million, appearing on the Inc. 5000 list twice, and helping thousands of people learn about digital real estate. The landing page content emphasizes Jeff's 20 years of experience as an online entrepreneur, further solidifying his expertise and the proof behind his promise. Insight 4 - User-friendly proposition (No Decision Exit) The ad offers a free, short book called "The Millionaire Shortcut" (1:09 - 1:13) and emphasizes its value by stating it's the most powerful book on digital real estate available. The landing page content also promotes the free book along with a bonus video training that provides a clear blueprint for applying the lessons to the reader's life. By offering free resources and emphasizing ease of use, the ad and landing page help overcome the "No Decision" exit by making a "no brainer" offer that presents little risk and is easy to say yes to. Insight 5 - Making the ad itself valuable (what Bencivenga calls "The CrackerJack Secret") The ad provides valuable information about an entirely new opportunity: digital real estate. The landing page content further enhances this value by offering the free book and bonus video training that will show more about the opporutnity and how to take advantage of it. The engaging and informative nature of the ad and landing page content makes them valuable to the audience, addressing the "No Time" exit of escape. By addressing the five exits of escape and providing: * a clear path to solving an urgent problem * with a unique promise * unquestionable proof * and user-friendly proposition... ...this ad and landing page effectively address the "5 Universal Objections" by CLOSING the "5 Exits of Escape." The result? An ad that likely generated multiples of revenue on that $2M in adspend. Btw - quick question for you... Here's another great ad from Training with Jeff, spending over $100k/mo currently: 👇 How does this ad address Bencivenga's "5 Universal Objections?" Hit REPLY and let us know your thoughts - and apply this framework to your own ads and see what happens! Have a great weekend... The VidTao Team Are you are spending over $1k/day on paid traffic and want to scale with YouTube ads? Schedule your free YouTube ad brainstorming call here: [inceptly.com/call]( Vidtao 2407 Ward Road, Sacramento, , California, 95827 [Unsubscribe](