YouTube Shorts Training Replay + New TikTok Training released... Short form video Saturday... 𤳠It's Short Form Video Saturday... Want to see how to use TikTok + YouTube Shorts ads, the right way? You're in luck. Got 2 quick updates for you today:
1: New Podcast: TikTok Organic for Driving Sales: Our Podcast with Ryan Magin is now live (do some digging and you'll see he's the man who took people like the Hormozis, Grant Cardone, etc. from zero to mega scale on TikTok) Link to the full episode is below...
2: Replay of yesterday's VidTao YouTube Shorts Training: We had a great live training yesterday sharing step-by-step what we're doing at our agency Inceptly to help scale clients with YouTube shorts. Want to swipe our approach to test for your campaigns? Info on how to get access to the replay is below... 3. Enrollment is open for VidTao Slack + VidTao Navigator (ends Monday): What's that all about? Read below to find out... Ready? Let's dive in... We had a great podcast recently with TikTok Organic growth legend Ryan Magin. Long story short, it's still early days on TikTok and the opportunity for brands & offers on this platform is massive. BUT - you need to do creatives right - especially when it comes to: * The type of content you post (there is an 80/20 rule at play here - but it's NOT the 80/20 Pareto Principle you're thinking of...)
* How you EDIT your content (and one major key is the team Ryan built dedicated to what happens BEFORE the editor even touches the content - he will explain more on the podcast...) Link to the full episode is below but in the meantime here is a quick nugget you can test asap:
TikTok Takeaway: Test 1 sec intros ^^ The above 3 videos are nearly identical, EXCEPT that first second of content. (Go to Ryan's TikTok and see for yourself: @ryan.magin) And guess what? That first second makes ALL the difference between a video that organically gets 61k views vs, one that gets 782k. (Sound familiar, YouTube advertisers? :) ) In this case, the winning video had merely a faster delivery of that same opening line vs. the other 2. The takeaway ððð Don't just launch one piece of content on TikTok. Test a few different 1 second intros and give the algorithm a chance to find you the real winner. (btw - Feel free to slap a CTA on your best performing video and thank TikTok for identifying your best paid control ad, for free.) Go here to watch the full episode, it was a great one:
ð[( Live Training Replay: Got Questions about running ads on YouTube Shorts?
We are seeing strong results on YouTube Shorts Ads right now for verticals like: * Lead Gen
* ECommerce
* Beauty
* Health
* SaaS With TikTok breathing down their neck, Google is investing heavily to make YouTube Shorts the go-to shortform video platform. [Image source]( It's still relatively early days, but the opportunity with Shorts is massive. (We are seeing a very interesting opportunity right now on YouTube shorts that most advertisers are missing out on...) So, if you have questions about running YouTube shorts ads... like... â Is your offer & funnel a good fit for YouTube shorts? â What are the elements of a high-performing YouTube shorts ad creative? â How to set up a campaign to show ads on YouTube shorts? â What are good performance metrics like CTR / CPC / CVR / etc. to aim for with YouTube shorts ads?
We did a full live training yesterday showing what we're doing at our agency Inceptly to help clients scale on YouTube shorts ads. Want to check it out so you can swipe & deploy our YouTube Shorts Ad Strategies for yourself? The replay is going live in the next 24 hrs inside VidTao Premium... So go the link below to claim access... (...PLUS get full access to the VidTao YouTube ad library & catch all our other training on creatives, tracking & attribution, YouTube ad media buying, and much more.) Get VidTao Premium & Watch the YouTube Shorts Ad Training Replay Here:
ðð [( VidTao Slack + VidTao Navigator Enrollment Now Open (Ends Monday) Want to get your most burning advertising questions answered by our team with over $150M managed adspend - (plus some of today's top marketers who have helped everyone from big brands like ClickUp, to Hello Fresh, Revolut AND some of the hottest direct response offers scaling right now...) It's all happening right now inside VidTao Slack. (Want in? More on that here: ðð [How to Get Access to VidTao Slack]( Now in addition to our new VidTao Slack channel... Ever wished a team of true experts could be embedded inside your account, side-by-side with you & your team... With their expert eyes on your offer 24/7... Showing you EXACTLY what to do to scale your business with YouTube Ads? With everything you need to execute, clearly defined⦠â¦from creatives, to targeting, to campaign setup & optimization⦠...So you can simply pass it to your team & have them execute it for you (or do it yourself) ...and be confident that youâre leveraging the hard-earned expertise of industry experts that know how to get results at scale on YouTube - instead of just guessing? If so then youâre going to love what we just launched for you. Itâs a new way of working closely with our team, called VidTao Navigator. What impact can VidTao Navigator have on your business? Take a look at this screenshot from last week from one of our VidTao Navigator members: (someone who btw already spends 7 figures/month on ads) They joined a private VidTao Navigator Slack channel... And with just a couple days of our feedback & recommendations? Theyâre already scaling on an entirely new source of traffic: YouTube Shorts. Now VidTao Navigator is usually closed for new enrollment. But right now, until Monday at 11:59pm US Pacific, we are opening enrollment again, for a very brief window. So if you want to see what VidTao Navigator is all about & how it can help your business? ðð [Go here to learn more about VidTao Navigator and claim your spot before time's up.]( â° Remember: Enrollment for VidTao Navigator ENDS this Monday at 11:59pm US Pacific time. â° Have a great weekend! Ian Nagy
Co-Founder VidTao
Co-Founder Inceptly.com (High-Performance Video Ad Creatives & Ad Management for YouTube, TikTok, FB/IG and more...) Are you are spending over $1k/day on paid traffic and want to scale with YouTube & other video ad platforms? Schedule your free YouTube ad brainstorming call here: [inceptly.com/call]( VidTao.com is brought to you by Inceptly.com - High Performance YouTube / Video Ad Creative & Media Buying Agency with $150M+ in Adspend Managed. Vidtao 2407 Ward Road, Sacramento, , California, 95827 [Unsubscribe](