test this YouTube ad hook (no matter what market youâre in) March 24, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20VidTao&body=%22Steal%22%20this%20%244M%20YouTube%20ad%20hook%3A%20test%20this%20YouTube%20ad%20hook%20%28no%20matter%20what%20market%20you%E2%80%99re%20in%29%0A%0Ahttps%3A%2F%2Fnewsletter.vidtao.com%2Fp%2Fsteal-4m-youtube-ad-hook) "Steal" this $4M YouTube ad hook Want to see a proven hook you can âswipeâ and test today in your ads? (No matter what market youâre in) Now, thereâs no guarantee itâs going to work for you⦠â¦But guaranteed itâs worth a quick test. Because weâve seen it generate a TON of sales (and serious scale) for some products. Read on to see more: Author:
Max Rutar,
Lead Designer at VidTao Go here to claim your free 7-day trial of all new VidTao 2.0 ð [ððð Free 7-day VidTao 2.0 trial]( ð¸ $4M in Adspend - Steal this Hook This is an ad our agency [Inceptly]( made for Doodly, and it had almost 4 million USD in ad spend, one of many ads that [Inceptly]( used to scale Doodly to huge scale (and profits) via YouTube ads, month after month: [Watch the ad here]( ð¬ Letâs look at the hook you can swipe⦠Now, let's look at the first few seconds of the ad: As you can see, the ad opens up with the price. Which might seem a bit unusual, but hear me out⦠Most of the time you wonât hear a productâs price until you go to the sales page. And as Iâm sure youâve seen in some cases, (like this affiliate VSL below), you might have to wait 30+ minutes for even the âadd to cartâ button to show up: [interesting product on digistore24]( Itâs âAIDAâ With a Twist But really, this âSay the price firstâ hook element is just one way of following a common âAIDAâ type of ad framework: - ð¯Â Attention: Grabbing the audience's attention. - ð¡Â Interest: Generating interest in the product or service. - â¤ï¸ Desire: Creating a desire for the product or service. - â
 Action: Encouraging the audience to take a specific action, such as making a purchase or signing up for more information. Naming the price out of the gate is just one way of grabbing that viewerâs attention. Try it out! Now letâs see one more ad that seems to be copying this with some success⦠Direct Response YouTube Ads Brainstorm Session (free) Want help scaling your Direct Response offer/product on YouTube, Connected TV and other Direct Response Video Ad Platforms? Schedule a FREE Brainstorm Call with Inceptly, the team behind $950M in Direct Response revenue here:
[ðð]([( Youâll see other ads trying this, like this one: [Watch the ad here]( Ad spend on this one isnât insane at around $100k lifetime, but itâs close to 6 figures overall with 13,000 USD of that coming in the last 30 days alone. So chances are itâs doing decent. ððHereâs the takeaway: ðð Once you have some traction with an ad thatâs doing decent, donât be afraid to test new, unusual hooks in the first 5-10 seconds of your YouTube ad. Now again, this is after weâve already found our first âwinnerâ ad - which is a topic for another email (to say the least)⦠We like to dedicate 80% of our ad efforts to testing new hooks to incrementally improve âcontrolâ ads that are working now. (Which also helps us prevent creative fatigue) â¦And dedicate 20% of our efforts to finding entirely new, breakthrough ads (completely new formats / etc.) that can potentially push results to new heights. But in the meantime: Want some ideas of where to find new hooks to âSwipeâ for your ads? Remember to⦠ ðµï¸ Look at older ads within your category for inspiration. ð Consider similar categories, not just your own, for additional ideas. ð Expand your research beyond direct competitors to include indirect ones as well - see whatâs working there and swipe it for your own vertical. And most importantly⦠Browse [VidTao](! (and remember you can try the FULL premium version for free, [here](#unlock-hidden-profits-how-to-expand)ðð) Go here to claim your free 7-day trial of all new VidTao 2.0 ð [ððð Free 7-day VidTao 2.0 trial]( So, go ahead and test some new hooks like this. And let us know how it goes! Happy researching! PS: Are you spending $1k/day+ on Paid Ads?Â
Letâs brainstorm on how to scale with YouTube, Connected TV, and more.
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