The Strategic Account Management Blueprint by Professor Ramez Helou, DIGITAL

[Strategic Account Management]( This Strategic Account Management masterclass will empower Account Directors and Key Account Managers to define, structure and deliver their key account plans to achieve their organization’s long-term objectives. Key Outcomes • Differentiate between selling and Strategic "Key" Account Management • Apply ethical influence strategies to gain agreement • Define the client’s true strategic needs and value drivers • Identify the stages and levels of the Key Account Relationship • Develop Key Account Relationship plans and activities • Analyze macro & microenvironment to identify trends and insights to better engage with customer opportunities • Identify internal and external stakeholders, their buying process, and motives • Utilize the buyer’s evaluation Matrix to hedge against price commoditization • Structure an engagement strategy and contact matrix • Create action plans and accountability HEAR FROM THE EXPERT HIMSELF AGENDA AT A GLANCE From Selling to Strategic Account Management - being relevant Leading with trends and insight - avoiding the commoditization trap Understand your buyer's buying criteria - what will stop them from buying Structuring your Strategic Account Plan - getting you ready to execute Registration Fee DIGITAL TICKET INDIVIDUAL INR 14000/- [Register now]( • Masterclass Certificates signed by Professor will be sent to all Digital delegates. • Corporate teams joining from outside India must block their calendars as per IST mentioned in the agenda. • All Registered customers will be assigned a relationship Manager to ensure a smooth On-boarding. • Special discount available for Corporate Group of more than 10 members, Please write to ekta.khanna@hindustantimes.com ["Have Queries? Get a Call Back"]( [Know More]( This email was sent to {EMAIL}. [Unsubscribe]( | [Update Profile]( Mosaic Media Ventures Pvt. Ltd., 18-20, KG Marg, Barakhamba, New Delhi, 110001, India