TIP #4: Do THIS in your IG Captions

  Thank you, {NAME}! You’ve done what not all are willing to do. You have just taken action by opening this email today. Sure, it helps me keep up my email open rate, but here’s the truth to why you clicked on this email, or for that matter, why anyone clicks on anything promotional… Because you know that there is value on the other side of the click. You didn’t open this email because you wanted to increase my open rate. You opened this email because you want to learn how you can increase your post engagement. And hopefully, you’ve already gained something from my previous three tips! So, let’s recap: You’ve decided you are ready to coach. You’ve created a system for your coaching program. You’ve started creating your free content. Now, how do you get people to engage with your content or click on your links?  No… not quite, Dwight. When it comes to crafting the perfect caption for your next Instagram post, there’s a special ingredient that SO MANY coaches completely neglect… I see many of you nail the first Call-To-Action (CTA) that drives traffic to your offer, lead magnet or waitlist… And it’s so, so important to drive short-term engagement for your business… But that’s just the Primary CTA. All coaches should have two CTAs on their Instagram captions: - The Primary CTA driving short-term engagement (what literally everyone tells you to do, ie: Comment below! Double Tap!) - The Secondary CTA driving long-term engagement (what I coined and teach all my students to do.) When you use Primary CTAs, your engagement will start to soar, so that you can start working towards engagement metrics that look like this:  BUT... On top of adding the primary CTA, you need to have a Secondary CTA that drives traffic to your link in bio (where you actually sell your service, have your program details, and more!) This can look like this:  By giving evergreen visibility to your services and offers (ie: PS: DM me if you want to learn more about ABC Program, or PS: Click the link in my bio to get XYZ Freebie), it can then lead to even BETTER results like this:  So, next time you go to make a post on your coaching Instagram, double check that you’ve got both your Primary and Secondary CTAs in there! It seriously makes a difference… And speaking of calling audiences to action, I want to play a bit of a game. Last time, I said that my special announcement contains three words and seven syllables… So, I’m gonna take you one step closer to the answer, BUT you have to meet me halfway! That’s why I’m setting up this game of Hangman…  The answer is “_ _ _ _ _ _ _ _  _ _ _ _ _ _ _  _ _ _ _ _ _” What do you think? Shoot me a letter! Don’t Leave Me Hanging! Vanessa Lau | Creator of The BOSSGRAM Academy™ [@vanessalau.co]( | [www.vanessalau.co]( Sent to: {EMAIL} [Unsubscribe]( Vanessa Lau International Inc., PO BOX 27371 Garden City PO, Richmond, British Columbia V6Y0E9, Canada