February 12, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20the%20Upworthiest&body=New%20Post%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.upworthy.com%2Fp%2Fnew-post-246c)
[Expert says there's only one laundry cycle you ever need, no matter what's being washed]( Straight from Patric Richardson, the "Laundry Guy" himself. Once upon a time, our only option for getting [clothes clean]( was to get out a bucket of soapy water and start scrubbing. Nowadays, we use fancy machines that not only do the labor for us, but give us free reign to choose between endless [water temperature](, wash duration, and spin speed combinations. Of course, hereâs where the paradox of choice comes in. Suddenly youâre second guessing whether that lace item needs to use the âdelicatesâ cycle, or the âhand washâ one, or what exactly merits a âpermanent pressâ cycle. And now, youâre wishing for that bygone bucket just to take away the mental rigamarole. Well, youâre in luck. Turns out thereâs only one setting you actually need. At least according to one [laundry](Â expert. [Read the story](
[Persuasion expert shares how one word makes people 30% more likely to change their minds]( This tactic can immediately get someone on your side. Everybody wants to see themselves in a positive light. Thatâs the key to understanding Jonah Bergerâs simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the [bestselling author]( of âMagic Words: What to Say to Get Your Way.â Berger explained the technique using a [Stanford University]( study i[nvolving preschoolers.]( The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up. One group was asked, "Can you help clean?" The other was asked, âCan you be a helper and clean up?" The kids who were asked if they wanted to be a âhelperâ were 30% more likely to want to clean the classroom. The children werenât interested in cleaning but wanted to be known as âhelpers.â [Read the story]( [Michael Cera's CeraVe commercial is being called the best Superbowl ad in years]( "Let my cream hydrate you." Okay, so itâs pretty common for beauty and [skincare]( companies to have celebrities endorse their products. And when itâs not in the form of a social media post, you can bet itâs a highly stylized commercial, where said celebrityâdressed to the nines, hair impossibly shiny, skin [flawless](âputs on that dreamy voice to tell you all the ways in which this product is the fountain of youth, as they are caressed ever so gently by billowing fabrics draping around them. Maybe, just maybe if you use this product held preciously in their freshly manicured hands, you can get a fraction of their greatness. Itâs the epitome of aspirational. And then there's the [Michael Cera CeraVe ad](Â that premiered during the Super Bowl this Sunday. [Read the story]( [Therapist that coined 'honey badger generation' for Gen Alpha explains why it's perfect]( "They have feral empathy" There's always a lot of talk around Gen Z, but it turns out Generation Alpha are even more conscious of today's politics at an earlier age. In fact, they're not just more politically aware at a young age, they're more socially and emotionally aware with a strong sense of protection for those around them. This budding generation has earned themselves the moniker, "honey badger" across social media and it seems to be sticking. Upworthy sat down with [Laura Loray](, a licensed clinical social worker and psychiatric nurse practitioner. Loray is the one who actually coined the term honey badger for this new generation. As someone who specializes in working with kids and adolescents, Gen Alpha falls right into her purview on a daily basis but it wasn't just her clients that sparked the endearing nickname. [Read the story](
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