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What C-Suite executives need to know
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What C-Suite executives need to know
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[View it in your browser](. [Wharton Online]( [The benefits of digital marketing] Digital Versus Traditional Marketing: What Todayâs C-Suite Needs to Know Marketing has seen a huge change over the past ten years. Since the birth of digital marketing, we all now live in a world where we engage with something digital daily. Businesses have been quick to adapt to digital marketing, almost moving traditional marketing aside to grow sales and increase brand awareness. While an increasing number of businesses have favored digital marketing for their advertising needs, marketers shouldn't forget that there still is a place for traditional marketing. When synergized together, digital and traditional marketing can be quite a powerhouse. Because traditional marketing is still alive and well in the digital world, learn more about what chief executives in the C-Suite need to know about digital marketing vs. traditional marketing. [READ MORE]( Copyright © 2021, All rights reserved. Our mailing address is: The Wharton School, University of Pennsylvania
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