10 reasons why eCPM can be very misleading 🤔

Tips for the holiday season: How to maximize growth with offerwall special promotions [Read the blog]( How to overcome the in-app purchase revenue gap [Learn more]( Breaking down how to implement an offerwall placement strategy [Read the blog]( 10 Reasons why eCPM is the most useless metric in ad monetization eCPM is a signpost metric in ad monetization - it's a benchmark that many use to judge the success of their apps. But Božo Janković, Head of Ad Monetization at GameBiz Consulting, argues that there are at least 10 reasons why that shouldn't be the case. [Read the article]( Upcoming Events Attending PGC London? Come meet the Unity team! [Schedule a meeting](mailto:grow-sales@unity3d.com) Forbes: [Mobile monetization mastery: strategies for publishers to prosper in 2024]( PocketGamer.biz: [Ad creative analysis: How to enhance ad performance in 2024]( GamesIndustry.biz: [The five pillars of emergent gameplay]( Reuters: [China's video games market recovers in 2023, domestic sales surpass $42.6b]( CoinTelegraph: [‘Tens of millions’ to enter Web3 through gaming in 2024]( [Linkedin]( [Youtube]( [Spotify]( [Custom]( ironSource from Unity provides leading marketing and monetization solutions for app developers [Head to our community hub for more great content]( [Update your email preferences]( | [Unsubscribe]( ironSource from Unity 30 3rd Street San Francisco, CA