The power of live events

How Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall [Read the case study]( The top 4 rewarded video placements to boost your puzzle game’s revenue [Read the blog]( How to maximize your app’s revenue by minimizing latency [Watch the webinar]( The live service layered cake In the game-as-a-service model, live events are an ideal way to provide value for your players and drive engagement, retention, and monetization. Stanislav Stankovic, Game Designer at Supercell, takes a two-part deep dive into live services. First, he explains how how each stage of your strategy should support each other like a layered cake 🎂Then, he shares his lessons on building the foundations of a virtual economy 💰 Read [part 1]( and [part 2]( on our LevelUp Medium. UX in games: User-centered vs human-centered design What does it take to really tap into your game’s user experience? In this episode of the LevelUp podcast, Om Tandon, UX Director at UX Reviewer Games Consultancy, dives into the world of UX in games and the differences between user and human-centered design thinking. He breaks down: - Why UX is far more than just UI - How to navigate multiple UX stakeholders - How to implement human-centered design Tune in or read the highlights [here](. CNBC: [Unity Ads bidding now available in LevelPlay]( GamesIndustry.biz: [Why more and more people 50+ are playing mobile games]( TheGamer: [Why the Mario movie grossing one billion dollars matters]( Fortune: [NFL launches first blockchain-backed mobile game in collaboration with Mythical Games]( CNBC: [Why Microsoft is betting its future on cloud gaming]( VentureBeat: [Sybo launches Subway Surfers Blast, a puzzle spin-off game]( [Spotify]( [Youtube]( [Linkedin]( [Medium]( ironSource from Unity provides leading marketing and monetization solutions for app developers [Head to our community hub for more great content]( [Update your email preferences]( | [Unsubscribe]( ironSource from Unity 30 3rd Street San Francisco, CA