6 tips to improve your app's UX with Ad Quality

Fight aggressive ads and get visibility into the full user experience. Check out these best practices from the Growth Strategy team for using Ad Quality to optimize the ad experience. Fight aggressive ads and get visibility into the full user experience. Here are expert tips from the Growth Strategy team for using Ad Quality to optimize your app’s UX. 1. Ensure ads are appropriate Set and monitor rules for categories like gambling, alcohol, violence, and scams. 2. Stay on top of UX issues Set rules for when an ad in your app generates a concerning UX pattern, so you can identify and report problematic creatives. 3. Strike the right balance between revenue and churn If churn yield for a specific advertiser, developer, or creative is greater than user LTV, that means that the ad content is profitable and is worth keeping in your app. 4. Challenge your block list Test unblocking one advertiser at a time to find untapped revenue opportunities. If churn rate stays stable and revenue increases, you’ll know it’s profitable to keep them unblocked. 5. Investigate support tickets If a user contacts you about a problematic ad in your app, use the User Journey page to review the creative and report it to the relevant ad source. 6. Make sure your SDK is up-to-date For accurate insights and data-driven decisions, upgrade to the latest Ad Quality SDK. [See all best practices]( Need help? Check out the [knowledge center]( or contact our [support team](. You can unsubscribe from marketing emails [here](.