5 Hidden Costs of Using Legacy Tech [+ Tool Assessment Guide]

mlns='> Start Q1 with the right tools – get our tech assessment checklist. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute logo] A MESSAGE FROM OUR PARTNER Hi there, Did you know that [90% of organizations]( are being held back by continuing to use legacy tools…could your company be one of them? It can easily happen with the rapid advancements in digital marketing and technology. The good news? Q1 is the perfect opportunity for marketers to re-evaluate their tech to ensure they have a successful year ahead. ICYMI, Vista Social uncovered the [Content Marketer’s Cheatsheet to 2024]( Trends a few weeks back. Now, we’ve partnered with them again to zero in on this critical assessment, especially focusing on Social Media Management (SMM) tools and how the right tools can support driving more traffic to your other content channels. Why Using a Legacy Tool Costs You: - Inability to adapt to trends: It often takes legacy tools significantly longer to build new features required for today’s marketing efforts. - Security risks: Most developers of aging tools spend their time trying to keep up and build new tools instead of fixing older ones, resulting in fewer security patches. - Money lost: Employees using legacy tech waste around 46 mins per day trying to make aging tools fit into newer and modern needs. - Lack of modern integrations: Newer, frequently updated systems can better integrate with others, centralizing your organization's data and reducing time spent jumping between software. - Reduced employee experience: Simply put, using a legacy tool can often result in a higher turnover rate due to consistent frustration. Don't let outdated tools hold you back. Make 2024 the year you fully harness the power of effective and efficient marketing tools. Download [Vista Social’s Tool Assessment Checklist]( and step confidently into your 2024 digital marketing strategies. [DOWNLOAD THE CHECKLIST NOW](  Sponsored by:  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]