4 Sessions That’ll Have Everyone Talking at Content Marketing World

mlns='> Register by July 14 for discounted rates. [View Message in Browser]( / [Add Us to Safe Sender List]( September 26-28 | Washington, D.C. Connect with CMI Advancing content strategy. Measuring impact. Getting executive buy-in. These are recurring themes we hear from you when we ask about top challenges. Am I right? No worries, we’ve got your back. Content Marketing World 2023 is taking place in Washington, D.C., from September 26-28, and [the agenda]( is packed with 150+ sessions full of expert advice on these topics and more, all designed to help you tackle your most difficult challenges and leave you feeling re-energized about your marketing strategy. Preview four of this year’s most anticipated sessions below and be sure to register July 14 to take advantage of early-bird rates. [REGISTER NOW]( [From Marketing Expense to Profit Center: How We Monetized Our Community of 160,000 Travel Leaders]( Sarah Kneisler | Hyatt The holy grail of content marketing is running a program so successful that it can actually generate revenue. Hear how Hyatt made that dream a reality. [The Future of Brand: What's Next and What It Means for Content Marketing]( Marcus Collins | University of Michigan Get an understanding of tomorrow's most powerful brands, what's required of content marketers in this new paradigm, and a cheat code for influencing behavior. [Where Science Meets Marketing: Experimentation and Risk Taking to Achieve Breakthrough Results]( Phyllis Davidson | Forrester Move on from "that's the way we always do it" strategies. Learn how to make the case for new ideas that push past the limits of your current programs. [Story Revolution: Data-Driven Personalization In Action]( Tiffany Grinstead | Nationwide Harness the power of personalization to revolutionize how your brand story inspires and engages your target audience.  [EXPLORE THE FULL AGENDA](  Need to convince your boss about the value of attending Content Marketing World? [Download our Justify Your Trip letter]( to help make your case. I look forward to seeing you in Washington, D.C., this September! [Stephanie Stahl]Stephanie Stahl General Manager Content Marketing Institute [@EditorStahl](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]