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mlns='> Use this mnemonic device to explain how content marketing functions best [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 6.2.23 Connect With CMI  [5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience]( Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. [Read more]( By Jodi Harris More of the week's best stuff: - [Does a Rise in Chief Strategy Officers' Role Give Hope for Chief Content Officers?]( Content Marketing Institute Team - [How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram]( Ashley Baker - [Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]]( Robert Rose - [ICYMI: Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage]( Ann Gynn  Operating successfully from memory I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I daresay ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect definition of marketing to CCDVTP – Create, Communicate, Deliver the Value to the Target market at a Profit. I lean on that mnemonic device when anyone asks about the best definition of marketing's function in a business. However, what makes a great mnemonic like CCDVTP is that each word the letter represents has something deeper behind it. So, it’s not just six words – it’s six operating concepts with definitions made easier to remember by just remembering how the six words go together. I’ve written about the standard framework for developing or strengthening your content strategy. It’s one of the [core modules of a CMI University course](. It can be a lot to take in because the framework’s concepts and definitions need to be explained in varying levels of detail. So, recently, I created a mnemonic device to use in my explanation – the 5 Cs: Coordination and Collaboration produce Content before Containers and make Channels measurable. In [Rose-Colored Glasses]( this week, I offer more detail on what those Cs represent and why each one is an essential consideration in the quest for content strategy success. Give it a read – and let me know if you find the mnemonic helpful for your content budget and planning conversations with organizational stakeholders. Send me [an email](mailto:Robert@contentadvisory.net?subject=A%20mnemonic%20for%20content%20success) or leave a comment on [the article page](. Until then, remember: It's your story. Tell it well. Robert Rose Chief Strategy Advisor Content Marketing Institute Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   Sponsored Content Master Global Customer Service Content for Success Elevate your customer service with perfect messaging, timing, and language [Learn more now »](  More From CMI Content Marketing World 2023 Agenda Announced Have you heard? The Content Marketing World session lineup is out now! This year’s program brings you 150+ ways to learn about the latest in content and marketing trends, reinvigorate your strategies, and evolve your storytelling. Get ready to discover a wealth of knowledge from top brand practitioners and the industry’s leading thinkers this coming September, in Washington, D.C. [Explore the agenda »](  The All-New Chief Content Officer We’ve revamped [CCO]( Say goodbye to flipping through faux "pages" and hello to a seamless experience that delivers timely inspiration and advice for content leaders. CCO’s new features make it easy to find the insight you’re looking for. With a streamlined website, upgraded monthly newsletter, and more exclusive content than ever before, your content leadership success story starts here. [Subscribe »]( [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]