Artificial inferiority

mlns='> AI has a goal – but it takes your skills to achieve success [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 5.5.23 Connect With CMI  [How To Reinvent Your Content Discovery Strategy in the Age of AI]( What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered? [Read more]( By Ahava Leibtag More of the week's best stuff: - [CMI News: Martech Mania Brings International Celebration and Over 11,000 Solutions]( Content Marketing Institute Team - [7 Formulas for Writing Introductions That Convert Scanners Into Readers]( Olesia Filipenko - [AI Content Tools Can't Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]]( Robert Rose - [ICYMI: How To Get Your Audience To Give Their Data for Personalized Content]( Jodi Harris  Artificial inferiority A trope in content and marketing circles says: “AI won’t replace you, but someone using AI will.” It’s stupid. Pointless. And entirely based on fear. Now, to be clear, though I think the trope is stupid, it doesn’t mean AI won’t replace you. However, if it does, it’s not because of the reasoning in that trope. A truer version would be: “AI shouldn’t replace you, but some short-sighted, misguided person will think someone using AI can.” That conversation in the marketing community usually urges content writers, artists, and designers to ramp up their skills to get “good” at using generative AI to create content. I don’t disagree, but I don’t know what “getting good” at generative AI means just yet. Generative AI technology and capabilities have evolved rapidly and recently. It’s easy to forget that OpenAI only debuted ChatGPT in November 2022. In that short time, ChatGPT has become the tool people associate with the idea of creating marketing content on demand. Now, most new marketing content-focused apps and new features in enterprise products promise to automatically generate your blog articles, email copy, and new ad campaign creative. They’re simply front-end systems for the ChatGPT function. Amazed by the whirlwind advancement of quality levels, you may assume the current trajectory and pace of innovation will lead AI-generated content to rival your skill level. The fear of being replaced by these tools is not completely unfounded. Over the next few months, the pace of quality improvement releases for generative content may slow. However, the tools to generate content – and more innovative ways to manage these tools – will probably increase. The successive iterations will likely include customizable language models, easier-to-use interfaces, and [technologies such as Auto-GPT]( – tools designed to autonomously perform tasks as they interact with software and services online. For example, a tool could not only write the content for your new website but build the website itself. “Wait a minute,” you say. (Or is it a yell?) “I thought you were going to convince me that AI isn’t going to take my job.” I’m pretty convinced it won’t (your misguided boss notwithstanding) – at least not in the short term. In [Rose-Colored Glasses]( this week, I discuss two concepts that support my belief. The technology is certainly capable of fulfilling the goals you set for it in your prompts. But it takes human skill to determine whether it’s the right goal to pursue – and to objectively gauge the quality and value of what the AI spits out. I hope it eases your fear of being replaced – at least for now. Let me know by sending me [an email](mailto:robert@contentadvisory.net?subject=Artificial%20Inferiority) or leaving a comment on [the article page](. Until then, remember: It's your story. Tell it well. Robert Rose Chief Strategy Advisor Content Marketing Institute Do you have colleagues or friends who would benefit from Robert's weekly updates? 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