[Free] Master Class for Content Marketers in Life Sciences & Healthcare

mlns='> If you market to healthcare professionals, you won't want to miss this 75-minute session created just or you! [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP Today!]( WEDNESDAY, MARCH 29, 2023 AT 2:00 PM ET/11:00 AM PT Join us on March 29th for CMI’s Content Marketing Master Class: Life Sciences & Healthcare edition. We'll tackle how to more effectively market to healthcare professionals by developing better strategies and creating more personalized content experiences. We’ll also bring together a panel of healthcare marketers to talk about the opportunities, challenges, and what’s next for this ever-changing industry. Take a look at the 75-minute agenda: Unlock Your Competitive Advantage with Robert Rose, Chief Strategy Advisor, CMI Content will never be a competitive advantage. Everyone produces blog posts, creates a website, and produces all the other content needed to satisfy your audience on their buying journey. So, what is your differentiator? Your team, process, and tools are what can create extraordinary customer experiences and give you a competitive advantage in 2023 and beyond. Robert will show you how.  Panel Discussion: The Opportunities & Challenges of Marketing to Healthcare Professionals Today [Roundtable: The Opportunities & Challenges of Marketing to Healthcare Professionals Today with Hayden Goeth, WEX; Anna Hogan; Thermo Fisher Scientific; Amanda Potter, Sanford Health; and Sarah Sagin, Teleflex] Join this lively peer-to-peer discussion about the challenges and opportunities of marketing to healthcare professionals, and where this unique industry is headed in the future. We’ll cover managing the evolution of healthcare marketing, getting (and keeping) attention in a content-heavy marketplace, which metrics are important to determining success, and the big impacts the right technology can have on ROI. You’ll have an opportunity to submit your questions to the panel for discussion as well.  Reimagining Digital Content Delivery to HCPs: Strategies for Personalized Engagement with Mark Bornstein, VP Content Marketing, ON24 Connecting with healthcare professionals in today's digitally driven world can be a challenge. Although HCPs are increasingly requesting virtual meetings, it is hard to capture their attention and deliver meaningful content. The solution is personalized experiences that deliver the right content at the right time. We will share real-life examples of companies that are excelling in digital content delivery and practical strategies to keep your audience engaged by creating personalized digital experiences. [RSVP Today!]( Sponsored by:  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]