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[New Webinar] 5 Ways to Bring the Pragmatic to Personalization

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ubm.com

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cmi@news.contentinstitute.com

Sent On

Tue, Feb 28, 2023 06:01 PM

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mlns='> Win lifelong customers by getting back to basics to make personalization a reality for your

mlns='> Win lifelong customers by getting back to basics to make personalization a reality for your organization. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP Today!]( WEDNESDAY, MARCH 8, 2023 AT 2:00 PM ET/11:00 AM PT Personalizing content for customers has been at the top of marketing’s agenda for what seems like the last 10 years. That said, personalization has yet to become a reality for most businesses – so much so that analyst firms believe marketers will ultimately abandon personalization efforts all together. To make personalization a reality, it’s time to bring the pragmatic back to content personalization. Let’s learn how we can get back to basics when it comes to first party data, tagging, and making digital experiences more personal. Join us for this informative webinar where we will talk through how brands of all sizes are getting beyond the hype of personalizing content, and working through the steps to harness their data and create targeted, relevant, and personal digital experiences. We’ll explore: - 5 pragmatic steps that brands can take to take personalization from ideas to action - How to attack content in an agile fashion to support tailored, relevant experiences for all users - How to use data to inform how to iterate on content and personalization efforts - The ROI of personalizing content and how it’s driving value for marketing and customer experience - Tips that you can use to actually leverage your existing data to get to better digital experiences SPEAKERS [Julia Gebhart]( Product Marketing Manager Sitecore [Robert Rose]( Chief Strategy Advisor CMI [RSVP Today!]( Sponsored by:  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]

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