Beat today’s AI with “tomorrow-you”

mlns='> It can’t know all the places you’ll go [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 2.10.23 Connect With CMI  [Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team]( Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters' attention and get a new job you'll love. [Read more]( By Jodi Harris More of the week's best stuff: - [CMI News: The Next Big Search Battle: Bing vs. Bard]( Robert Rose - [When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?]( Ann Gynn - [How a Children's Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]]( Robert Rose - [ICYMI: How To Scale Your Content Marketing Strategy To Improve Efficiency]( Thomas Peham  Beat today’s AI with “tomorrow-you” The chatter about ChatGPT in marketing and content doesn’t slow down. Generative AI and content creation have garnered attention as one of the most [disruptive technologies]( since the advent of social media. Passionate debates go around the benefits, threats, and abuses that AI-created content provides to marketing departments. But a more common thought I hear lately is that not today but soon, ChatGPT (or something like it) will reproduce “your voice” and create content every bit as well as you can. This consideration comes not from the concern that artificial intelligence is blunt force “copying” work and spitting it out in some creative proprietary violation (though that [fear exists](. Quite the opposite, this idea seems rooted in the idea that the sophisticated technology will evolve its learning model into something capable of “speaking in the style of me” – as a person or a brand. Depending on your point of view, that idea might be a very good thing or a very bad thing. One prominent author shared that ChatGPT’s learning model grasped their voice in the resulting text after the prompt asked it to write “in the style of (author’s name).” This author didn’t feel threatened, saying the AI result was on par with what a good research assistant might provide but nothing they would send to the world. But another author I spoke with said the opposite. They feel the technology might improve to the point where the AI-created content is indistinguishable from theirs. They worry about a day when they might be rendered useless because the AI could get their “thinking” without their involvement. My take: Don’t worry. But assume the day AI can translate voice and style is already here. In the book [Happy Birthday To You!]( Dr. Seuss (Theodor Geisel) wrote something you can learn to change your content creation strategy and (perhaps) assuage your fear of being replaced by AI. It all starts with how important you are today. In the middle of the book, Seuss writes: Today you are you! That is truer than true! There is no one alive who is you-er than you! In [Rose-Colored Glasses]( this week, I discuss how focusing on where you are today and creating content for tomorrow distinguishes your value as a human content creator. AI may be able to replicate the tone and voice of content you’ve already created, but it can’t predict how you might plan, prioritize, and pivot for a better future. I’d love to hear if you agree with my point of view and if it sets your mind at ease about the future of your content career (at least a little). Send me [an email](mailto:cmi_info@informa.com?subject=Rose-Colored%20Glasses) or leave a comment on [the article page](. Until then, remember: It's your story. Tell it well. Robert Rose Chief Strategy Advisor Content Marketing Institute Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   More From CMI Spend 24 Hours With the World’s Top Marketers Mark your calendar for February 16, and join us at Global Marketing Day – a one-of-a-kind, 24-hour online conference hosted by our friends at Semrush. Learn from leading marketers at brands like Google, Philips, Vogue, H&M, and more for 50+ sessions on everything digital marketing and SEO. Plug in online anytime, from anywhere in the world! [Register now for free »](  Social Media Marketing Tips from the Sewers When you think of viral worthy content, does a sewage system come to mind? In this week’s edition of our Ask the #CMWorld Community livestream, Amanda sat down with John Gonzalez, the communications manager and mastermind behind the popular Northeast Ohio Sewer District social media accounts. With a large social media following and a penchant for bathroom-related puns, John shared his strategies and successes. 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