[Reminder to Register] Building a Better Content Machine: 5 Fundamental Steps

mlns='> We'll discuss a hands-on approach to put your content operations framework in place. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP Today!]( WEDNESDAY, FEBRUARY 8, 2023 AT 2:00 PM ET/11:00 AM PT Content is the lifeblood of marketing. It's the most pivotal piece of the brand experience, and because content has never been more critical, marketers need an operational framework to improve their ideation and creation process. Enter content operations – the catalyst that can change everything for your content marketing challenges. By removing internal roadblocks and keeping your team fluid, the result will be a content-driven experience that moves your business forward. Join CMI and a team of content operation luminaries as we discuss a hands-on approach and framework to content operations. We'll kick things off with Sol Weinreich, where you'll learn the five core principles of putting your content operations framework into place: 1. Great content starts with brainstorming 2. Content briefs are a collaborative tool – not an assignment 3. Earn approvals faster by getting out of chat and email 4. Preview content how your audience will see it 5. One marketing calendar ... for everyone We'll conclude with a comprehensive discussion between Cathy McKnight and George Huff on the "why" of content operations and the transformative effects they've seen from successful global brands. SPEAKERS [Cathy McKnight]( VP Strategy/Consulting The Content Advisory [George Huff]( CEO Opal [Sol Weinreich]( VP Marketing Opal [RSVP Today!]( Sponsored by:  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]