[Free] Master Class for Content Marketers in Manufacturing

mlns='> November 30th we'll learn how to get buy-in from the C-Suite and address everyday challenges of marketing to technical buyers. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP Today!]( WEDNESDAY, NOVEMBER 30, 2022 AT 2:00 PM ET/11:00 AM PT Join us on November 30th for CMI’s Content Marketing Master Class: Manufacturing Edition. We'll discuss how to more effectively market to technical buyers, progress your career and get buy-in from your executive team, and be better equipped to tackle the challenges of marketing in a traditional industry. Take a look at the 75-minute agenda:  Inside the Mind of the Technical Buyer: Create the Content Your Prospects Actually Want with Wendy Covey and Morgan Norris of TREW Marketing The stakes are high when it comes to technical purchases, which is why these meticulous buyers research more deeply, consume more content, and have a longer buyer's journey. We know we need content, but how much? What type? And what topics? Learn the latest industrial content marketing trends and how to approach content planning using a buyer-centric strategy. [Wendy Covey]( CEO and Co-founder TREW Marketing [Morgan Norris]( Sr. Brand Strategist TREW Marketing [Adam Kaiser]( VP of Growth Marketing 6Sense  Roundtable: Tackling the Challenges of Content Marketing in Manufacturing with Wendy Covey and Morgan Norris of TREW Marketing, and Adam Kaiser of 6Sense We’ll dive into the key challenges that CMI’s [Manufacturing Content Marketing Benchmarks, Budgets, and Trends report]( revealed and provide practical advice and solutions to help you advance your content marketing practice. We'll cover content strategy, production, performance, technology adoption, and revenue marketing.   Earning a Seat at the Exec Table: A Field Guide for Marketers in Traditional Industries with MJ Peters of CoLab Those who work in B2B industrial marketing have unique challenges – and opportunities. MJ Peters will discuss career progression and the role of marketing in industrial companies. In the last 6 years, MJ has progressed from solo marketer to VP Marketing at CoLab Software, a venture funded software startup focused on industrial equipment companies. She will share insights from this journey. This is an encore presentation of MJ’s session at Content Marketing World 2022. [MJ Peters]( VP of Marketing CoLab [RSVP Today!]( Sponsored by:  To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2022 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]