So, have you heard about Twitter?

mlns='> What’s next? You tell us. [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 11.14.22 Connect With CMI You’re receiving the Weekly News today because we observed Veterans Day last Friday. To all the veterans in our community, thank you for your service.  [Why You'll Never Create Customer-Centric Content Unless You Focus on This]( Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. [Read more]( By Sydni Craig-Hart More of the week's best stuff: - [7+ Skills Every Content Marketer Needs To Be Great]( by Kim Moutsos - [How NBC Sports Next Medaled in Olympic Content for Kids]( by Ann Gynn - [2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)]( Dennis Shiao - [ICYMI: 7 Things B2B Content Marketers Need in 2023 [New Research]]( by Stephanie Stahl  So, have you heard about Twitter? This has been an interesting week. The United States just held midterm elections. Regardless of how you feel about the results, the question is: What comes next? Every week seems to bring more predictions of a looming global recession. Yet many marketers are busier than ever, changing jobs and clamoring for more talent. Some find it hard to reconcile how busy they are with a looming recession. Nevertheless, some of the biggest technology companies are laying off significant parts of their workforce. What comes next? Then there’s all the Twitter news, from the company’s (mis)handling of workforce reductions to advertisers and users putting the platform through its own special version of the great resignation. Some estimate that a million people have left Twitter due to the ownership change. I’ve been thinking about what’s next for Twitter employees who have been through a year of chaos. It brought to mind a question I find myself asking from time to time: Are we choosing our adventures, or are they choosing us? Allow me to digress... Time is an illusion. Einstein showed that the dividing line between past, present, and future isn’t definitive. It’s relative to where you are. Other physicists have argued that [time isn’t real]( it’s simply a place – an arrangement of everything in the universe at this moment. Every “now” is a waypoint – a beginning or ending line of an adventure – as we float through our lives. In business, as in life, people invent self-imposed waypoints – deadlines or demarcations – that help define the moments when they should show progress, quit, or change directions. When you meet your objectives, they help you feel accomplished. When you fail to meet a goal, they help prompt you to decide whether to pivot to something else. But a week like this last one – when so many are asking what’s next – can make you feel like you somehow failed to meet or recognize one of those waypoints. “But wait,” you say. “Most people didn’t choose these specific adventures and waypoints. They were chosen for them.” And you’re right. We don’t always choose our waypoints – they’re sometimes thrust on us with little warning. And sometimes, these involuntary waypoints impact the ones we’ve designed. The world changes around us – now it’s time to change the waypoints and choose new adventures. My world changed in a good way this week when unexpected clients and opportunities came my way. To take them on, I had to change some of my waypoints. I moved deadlines, adjusted travel plans for a speaking engagement, and altered some meaningful operational business goals. My self-imposed waypoints fell away. But I’ve been in the Twitter employees’ spot, too. Once, after getting fired from a job, I fell into thinking of myself as a failure. I looked at my goals and started to limit my choices by thinking, “I have to take another job in this space immediately.” But when I took a step back and removed some of those self-imposed waypoints, I realized I could pivot my career to what I really wanted. I moved and changed waypoints accordingly. Today, that layoff is one of the things that I’m most grateful for – it accelerated my ability to meet my goals. Try this powerful exercise with your team: Temporarily remove the waypoints that limit your ideas. What could you create if you didn’t have to meet the waypoint of the monthly report, the quarterly call, the customer event, or the end of the fiscal budget cycle? Now, try it for yourself. What if you got laid off? What waypoints would you reconceive? Could you choose a different adventure that would get you your ultimate goals faster? How would that choice change your waypoints? When we’re so busy trying to meet our waypoints, we don’t spend nearly enough time exploring what would happen if they changed or the world around us changed. When we acknowledge they’re all just illusions of controlling time, we can choose to keep them – or change them – as they suit our journey in the moment. That’s when we choose our own adventure and answer what’s next. In the meantime, I’d love to hear about your waypoints. Send me [an email](mailto:cmi_info@informa.com?subject=Rose-Colored%20Glasses) – or Tweet me[@Robert_Rose]( (if you’re still on that platform). It’s your story. Tell it on your terms – and tell it well. Robert Rose Chief Strategy Advisor Content Marketing Institute Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   Sponsored Content  The Path to 600% More Sales and 2X Event Attendance Learn the tried and tested ways to drive attendance and improve ROI for your events. 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