🚘 Who’s Driving This Thing?

mlns='> Are you driven by data, or are you at the wheel? [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 5.20.22 Connect With CMI [How To Win Content Friends (and Keep Their Ideas Pouring In)]( Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing. [Read more]( By Ann Gynn More of the week's best stuff: - [4 Content Marketing Goals That Really Matter to the Business]( by Kim Moutsos - [5 Tips To Engage Your Overlooked Content Creation Force]( by Jodi Harris - [How To Choose the Best Distribution Channels for Your Content]( by Aaron Agius - [Are You Overselling the Power of Data? [Rose-Colored Glasses]]( by Robert Rose  Who’s Driving This Thing? For the last 10 years, marketers have been sold the magic of data as a way to increase the efficiency and performance of digital experiences. In turn, marketing teams desperate to show proof for anything they do with content oversold the power of data to the business leadership. And that now hamstrings them from doing anything that deviates from what the data says (or anything genuinely innovative because no data exists to support it). But how should content marketers use data if not to “drive” their programs? In this week’s [Rose-Colored Glasses]( I explain how to make data your co-pilot while you take the controls. Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   Sponsored Content Site Search Buyer’s Guide Don't make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer's guide will explore everything you need to know to get faster, better search for your website. With this hands-on guide, you'll be on the way to giving users the superior site search they expect! [Download Now!]( Sponsored Content .Store tells the world you are #OpenForBusiness! Trusted by over 450 thousand online businesses, and now by the marketing guru, Seth Godin, himself! Check out his bookstore, that's now #OpenForBusiness on a brandable and memorable .Store domain. [Get the guide to learn more! »](  Content Marketing Job Listings Currently on a job search? Thinking about switching gears with your career? Please check out our job listings below. Available positions: - B2B Content Strategist and Writer - Enterprise Tech, Lauchlan – Remote - Work From Anywhere – [Learn More]( Interested in posting a job here? Please see our [CMI Careers page]( for more info.  More from CMI Final Call! Content Marketing Awards Close Tonight We want to hear about (and celebrate!) the cutting-edge content marketing projects, standout results, and exceptional content experiences you created over the past year. Enter your work in CMI’s Content Marketing Awards for an opportunity to be recognized in the largest and longest-running international content marketing awards program. But hurry—the final entry period ends tonight! [Apply Here »](    ContentTECH Summit is Less Than 2 Weeks Away! As we count down the days to ContentTECH Summit, we chatted this week with UberFlip’s Randy Frisch to preview his session on how to turn things around when someone has a negative experience with your brand. Tune in to hear how his presentation is inspired by his personal experience of surviving a boat explosion! Then make plans to join us May 31-June 2 in San Diego (or check out the On Demand Pass for post-event access). Use promo code COMMUNITY200 to save $200 on your registration. [Watch Video »]( [Register for ContentTECH Summit »](   [Analytics and Measurement Resources]( Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content VIPs]( [CMI Business Directory]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2022 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]