[New Event] What can content marketers learn about demand gen from Ted Lasso?

mlns='> Join us for Demand Generation Summit May 18 - 19, 2022 [View Message in Browser]( / [Add Us to Safe Sender List](  [RSVP Today!]( MAY 18 - 19, 2022 BEGINNING AT 11:30 AM ET DAILY “Taking on a challenge is a lot like riding a horse, isn’t it? If you’re comfortable while you’re doing it, you’re probably doing it wrong.” — Ted Lasso Break out of your demand gen comfort zone and join us for our fifth annual Demand Generation Summit. You'll hear from some of the best brands and leaders in the industry sharing new ideas to help you generate higher caliber leads and deliver measurable results. Here's a sneak peek at the sessions, highlighting the topics, tips and new ideas that will be shared: - Elevating Your Use of Video to Pique Curiosity and Convert More Leads: You'll learn how to scale your video operations without blowing out your budget and begin attracting, engaging, and converting leads. - Content that Fuels B2B Demand Generation: How Hootsuite Transformed Its Largest Annual Campaign: They'll share how to get buy-in from senior executives to move from a lead gen to a demand gen approach fueled by content. - Munchables: Drive Demand with Content Repurposed from Your Webinars: Be inspired by some B2B brands that are easily repurposing their video content into bite-sized promotions to attract new customers. - The Power of First-Party Data: How to Create Digital Experiences that Turn Engagement into Data that Converts: Mark Bornstein will challenge traditional assumptions about how marketers use data – and present a strategy for turning digital engagement into the insights you need to more effectively drive pipeline and revenue. - Start Sprinting with Agile Marketing: We'll unpack new data about the state of agile in marketing organizations and track the current trends that can help your own marketing organization to create more demand and get more done. - How to Maximize Your Content’s Value with Personalization: Learn tactics you can implement to adapt your online experience and stay competitive in an age where change is always the norm. Registration is easy. Just enter your information one time, check the sessions you’d like to attend, and you’ll be sent login information for each one. Don't have time to attend all the sessions live? That's OK. They'll be available for 90 days for on-demand viewing. And, don't forget to invite your team so you can all learn and implement these new ideas together. [REGISTER TODAY!]( Connect with CMI To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2022 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]