The House Always Wins

mlns='> Build only what you can afford to lose if you’re not the landowner. [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 4.29.22 Connect With CMI [NFTs and Content Marketing: Yes Please, Wait and See, or Pfft?]( Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But that doesn’t mean your brand should. Before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit. [Read more]( By Kim Moutsos More of the week's best stuff: - [7 More Ways to Curate Content Like a Pro [New Examples]]( by Ann Gynn - [Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]]( by Robert Rose - [Organic Search Traffic: Still One of the Best Reasons for Content Marketing]( by Michael Brenner - [7 Questions Every Writer Should Ask To Craft an Effective Lead]( by Ann Gynn  The House Always Wins This week, Twitter accepted Elon Musk’s bid to purchase the company and take it private in a deal that will give him complete control over the social media network. So, it seems like a good time to talk about rented land. At CMI, we’ve been warning people not to build their content homes on rented land for nearly a decade. Investing in “rented land” (e.g., social media) means spending on something you don’t own. You’re risking your entire investment on a platform whose leaders could make changes that don’t benefit you. But what if your audience loves those platforms? Doesn’t it make sense to spend time where your audience does? I explain how you can invest in rented lands without risking everything in this week's [Rose-Colored Glasses](. Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   Sponsored Content Build a Better Content Brief with Tech This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines. [Download the Guide »]( Sponsored Content Share your business ideas for a chance to win $500! .Online Domains is inviting women to share their business ideas for a chance to win a $500 cash prize every week. Head to [@getdotonline]( on Instagram to participate.   Content Marketing Job Listings Currently on a job search? Thinking about switching gears with your career? Please check out our job listings below. Available positions: - Head of Content Marketing, CyberGRX – Denver, CO or U.S. Remote – [Learn More]( - Sales Enablement Manager, RxBenefits – Birmingham, AL or Remote – [Learn More]( Interested in posting a job here? Please see our [CMI Careers page]( for more info.  More from CMI Content Marketing Awards | Deadline Approaching Did you pour your heart and soul (and maybe a few sleepless nights) into a game-changing content marketing program over the past year? We want to celebrate your work in CMI's Content Marketing Awards, the largest and longest-running international content marketing awards program recognizing the best in strategy, distribution, editorial, and visual storytelling. Time is ticking to get your entries in! [Apply by May 15 »](    Creating a Content Universe In this week’s Ask the Community livestream, we sat down with Robert Rose to talk about why content marketers should be thinking more like Marvel and creating a content universe – and how that concept guided his development of CMI University’s 2022 curriculum. Watch now, and then use code LEARN22 to save $100 on your CMI University enrollment when you sign up by May 11. [Watch Video »]( [Explore the CMI University curriculum »](   [Content Strategy Resources]( Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content VIPs]( [CMI Business Directory]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2022 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]