’Twas the Night Before Break

mlns='> Happy Holidays and a Happy New Year [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 12.23.21 Connect With CMI [Why a Content Formula Isn't Lazy – It's a 'Hallmark' of Bingeable Series]( Creating content based on variations of the same tale for months sounds like a recipe for disaster. Yet it’s a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here’s how to learn from – and improve on – the network’s success. [Read more]( By Ann Gynn More of the week's best stuff: - [4 User-Generated Content Ideas (and Tools To Check If They Work)]( by Aleh Barysevich - [10 Content Marketing Articles Readers (Like You) Loved This Year]( by Lisa Dougherty - [5 Reminders About Creativity From The Beatles: Get Back]( by Joseph Kalinowski  'Twas the Night Before Break ’Twas the night before break, #TheStruggleWasReal, No marketer rested easy, discontent did they feel. Budgets and plans hung by email attachments, In the hopes that VPs would approve their advancement. Managers all sighed and climbed into their beds, While visions of new podcasts danced in their heads. She in Lululemon and I in Cowboys gear Had settled in for cocktails after a long, chaotic year When online in my feeds, there arose such a clatter. I sprang open my Chrome to see what was the matter. Away to my tabs, I clicked on them post haste, Tore open Google News to see just what we faced. The headlines were filled with so much interruption – A luster of clickbait o’er this holiday disruption. When what to my marketer’s eyes should appear? Nothing but omicron, crypto, stock crashes, and fear. Suddenly a noise came so lively and quick, The voice I recognized could be only St. Nick! With a whistle and a shout, he parked on my roof – His self-driving Tesla couldn’t distinguish the route. As fast as Quibi proceeded to fail, St. Nick jumped to his MacBook and opened email. “Now budgets! Now plans! Now audits! Now tech! On process! On content! On calendars in check!” He flew ’cross the keyboard, dramatically smashed Send, Gave us all our approvals, extending our content spend. He spoke not a word but held his hand to his ear Listening for mail notifications across the world to appear. Then laying his finger aside of his nose He winked and said, “Tell it well, Robert Rose.” St. Nick sprang to his Tesla, gave me a quick wave, Then turned and confided, “Some plans even Ryan Reynolds can’t save. “But for all the content marketing folk and for you, I wish you good times in 2022.” And then he flew off, with less noise than in Clubhouse Waving off all the fear, the uncertainty, the doubts. Then I heard him exclaim as he shifted into “gear,” “Happy Holidays to all and a Happy New Year!” Robert Rose Chief Strategy Advisor Content Marketing Institute You're getting this exclusive article from Robert Rose as a perk of your newsletter subscription. Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   [Content Creation Resources]( Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content VIPs]( [CMI Business Directory]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2021 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]