Employer branding is a strategy, not a task

Get the guide and framework to manage it all. [View Message in Browser]( / [Add Us to Safe Sender List]( When its elements work together, a good employer branding strategy supports the business in more ways than one. When its elements work together, a good employer branding strategy supports the business in more ways than one. Employer branding is more than just free lunches and branded swag. Employees increasingly expect real benefits and real balance from their work. Ask yourself the right questions to understand what they care about and align a proven approach to an employer brand that stands out from the competition in 2022. [Get the Framework]( 75% of active job seekers are likely to apply to a job if the employer actively manages the employer brand. Ask yourself: - Are you in control of your employer brand, or is it a side effect of your other efforts?   68% of Millennials, 54% of Gen-Xers, and 48% of Boomers indicated they visit employers' social media properties specifically to evaluate the employer's brand. Ask yourself: - How are you sharing your employer brand? - Are you distinguishing your messages based on audience and platform?   86% of HR professionals surveyed indicated recruitment is becoming more like marketing. Ask yourself: - Does your talent brand align with your employer brand? - How are you defining and building your company culture? Refining and sharing an authentic and cohesive employer brand can provide critical support to the entire business. Whether you’re unsure on how to start the employer brand conversation, or you’re just stuck on where to begin, our guide + framework help to approach and manage the changing challenges of this essential strategy. [Make Your Brand Work For You]( [PAN Communications]( [facebook]( [twitter]( [linkedin]( [instagram]( PAN Communications | 255 State Street | Boston, MA 02109 [PANcommunications.com](   To stop receiving future Content Marketing Institute update emails, please respond [here](. Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]