Time for a Change?

mlns='> If you choose not to decide, you still have made a choice [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 11.19.21 Connect With CMI You won’t see this email in your inbox next week as the CMI team celebrates the Thanksgiving holiday. We’ll return with new stories and more from Robert Rose on December 3. [Fresh Ideas and Expert Advice for Emails That Get Opened and Read]( Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. [Read more]( By Ann Gynn More of this week's best stuff: - [How to Boost CTRs From Your Organic Search]( by Manick Bhan - [5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research]]( by Lisa Murton Beets - [Why Visual Storytelling Demands More Than Just Images]( by Robert Rose - [Hot Take: Look Outside Your Team For Great Content Marketing]( Content Marketing Institute Team Want To Be Featured on the Content Marketing Institute Website? Fill out [this short form]( to share your opinion about any exciting, unique, puzzling, or eyebrow-raising content example, idea, or trend you’ve seen this week (including pieces you’ve created). We’ll credit you as the source (and include your commentary) if we include your submission in an upcoming Friday article.  Time for a Change? A friend of mine emailed me recently with the subject line: “It’s time for a change.” In the message, my friend told me she’d become part of the trend dubbed The Great Resignation after just two years in her position. Why? Though she’d been hired as a content strategist to help with a new digital transformation initiative, she found herself relegated to writing, sending, and measuring sales-oriented emails. Her decision to move on didn’t mean she considered the work unimportant, she said. It just wasn’t what she was hired to do. Despite being paid well, she found herself questioning how much of her life she wanted to devote to those tasks. And, though she felt some stress about making the decision, she felt grateful to have the ability to make it. Business leader Peter Drucker wrote about a similar situation from his own life in his book Management Challenges for the 21st Century. “What one does well – even very well and successfully – may not fit with one’s value system.” Drucker had quit his job as a successful investment banker because it didn’t match his values. “I saw no point in being the richest man in the cemetery,” he wrote. The ability to make decisions like those Drucker and my friend made depends on what I call the “bandwidth of change.” The range (or bandwidth) of one’s ability to choose to make changes like this derives from many things: confidence, talent, skills, and economic privilege, to name a few. Put simply: It’s easier for some to make job changes based on their values than it is for others. Even so, I agree with Drucker about looking to values to guide your decisions when that’s possible. In my experience, whatever the range of options, starting with values makes the answers easier to find. As Americans celebrate the Thanksgiving holiday next week, many of us will contemplate changes big and small. I’m feeling grateful for the range of changes I can choose. Whether that range grows or shrinks in my own life, I find big decisions no less emotional and no less difficult. But the fact that they’re decisions in my control makes me grateful. I’m also grateful for you and your support. I wish you a joyous Thanksgiving. It’s your story. Tell it well. (And [tell us your thoughts](mailto:cmi_info@informa.com?subject=Feedback) about Robert’s note.) Robert Rose Chief Strategy Advisor Content Marketing Institute You're getting this exclusive article from Robert Rose as a perk of your newsletter subscription. Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.  Sponsored Content 9 Types of Video Every Business Must Have to Succeed There are SO many different types of videos you can make for your organization, it can be impossible to know where to start. Don't worry, we've got you covered! [Read More »]( Content Marketing Job Listings Currently on a job search? Thinking about switching gears with your career? Please check out our job listings below. Available positions: - Director or Sr Director, Content Strategy, Zion & Zion, Remote – U.S. - [Learn More]( Interested in posting a job here? Please see our [CMI Careers page]( for more info.    More From CMI The November Issue of Chief Content Officer Magazine Is Now Available! No matter what comes next, digital experiences will be the constant. That means a need for more content – and more pressure on content teams to innovate in ways that break through the increasing online noise. But it can be done (and has been done, as the examples you’ll see in this issue show). [Preview the issue and subscribe free for full access »](   Gift Yourself a Year of Learning As the year comes to a close, arm yourself with new learnings, fresh perspectives, and a framework to set your 2022 on the right course to advance your practice of content marketing and help your company grow. Enroll now for Content Marketing University and you’ll receive 12-month on-demand access to an extensive curriculum designed to uplevel your strategy in the new year. Watch this video to learn more about CMI U, and then use code FINAL2021 for $150 off enrollment. 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