[New Webinar] Building a Content Strategy: Setting the Foundation for High Velocity Content Production

mlns='> Join us July 28 - it's free! [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP Today!]( WEDNESDAY, JULY 28, 2021 - 2 PM ET / 11 AM PT The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers. Join Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success. You'll learn: - How a ‘content strategy’ differs from a ‘content plan’ (and why you need both) - What foundational elements to include in your content strategy - Why content teams need to lean into messaging and campaign strategies SPEAKERS Garrett Ruiz Head of Commercial Content Strategy [@AdobeMarketo](//twitter.com/adobemarketo?_mc=em_Marketo%207_28_21%20WBR%201&utm_source=Eloqua&utm_medium=email&utm_campaign=Marketo%207_28_21%20WBR%201&elqTrackId=d9d9e051ea264891a3d08196f29b44ec&elq=5a33f5440e17492e9cd9e35c0b4f04f7&elqaid=1318&elqat=1&elqCampaignId=1070&elqcst=272&elqcsid=140) Stephanie Stahl General Manager at CMI [@EditorStahl]( [RSVP Today!]( SPONSORED BY: Connect with CMI  To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2021 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]