[New Webinar] Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results

mlns='> Join and learn how to craft stories that captivate and convert. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP TODAY]( WEDNESDAY, OCTOBER 16 2024 AT 2:00 PM ET/11:00 AM PT B2B marketers are under constant pressure to churn out content that resonates, differentiates, and drives results. But how can you break free from simply "feeding the machine" and create content that truly connects with your audience? Join TopRank Marketing’s seasoned experts for this timely webinar to explore practical strategies for aligning your content with buyer motivations and intent, while also addressing the growing influence of generative AI in content creation and discovery. You'll learn how to harness E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to optimize for both SEO and human engagement. We’ll also dive into using key integrated tactics like social media and influencer marketing to forge authentic connections that distinguish your brand in this era of AI and abundant content. Key Takeaways: - Strategies for creating meaningful, user-centric content that stands out - How to balance AI’s benefits with the risks of over-reliance - Optimizing for visibility in SEO, GEO, and social media all at once - Techniques to leverage influencers for building trust and authenticity Register today and elevate your content strategy! [SAVE MY SPOT]( WE'LL BE JOINED BY: [Jane Bartel]( Director of Search & Content Mktg. TopRank Marketing [Nick Nelson]( Associate Content Director TopRank Marketing [Seth Adler]( Head of IMI Innovation & Intelligence Informa Connect  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]