ContentTECH Summit - FREE and Virtual on May 15 and 16

mlns='> Registration is now open. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [HOLD MY SEAT!]( [ContentTECH Summit June 20-22, 2023 - Free virtual event beginning at 12PM ET Daily]( MAY 15 - 16, 2024 | FREE VIRTUAL EVENT Join us for ContentTECH Summit. We’ve invited content marketing leaders and brand innovators to share their expertise, practical advice, and insights to guide you in unlocking the potential of content technology in your organization. The agenda is filled with solutions to the common challenges content teams face, including keeping your brand identity on course, managing your content processes, and navigating artificial intelligence. [Register now]( for sessions including: DAY 1 - Wednesday, May 15, 2024 From Logo to Legacy: How to Create and Amplify a Successful Brand Identity - Ariana Keil, Sr. Growth Marketing Manager for Canto As your team grows and content demands increase, it can become easy to put brand consistency on the back burner. But you don’t have to compromise your brand to scale content production. Learn how to build a brand identity that resonates with customers and prospects alike. How to Leverage AI for Effective Marketing (without losing the human touch) - Ali Hart, Sr. Product Marketing Manager for Optimizely AI is permeating every part of the marketing lifecycle. Marketers are adopting AI tools to enhance their campaigns and gain a competitive edge. We'll share tips on how to offer the right balance of leveraging AI while ensuring that your content isn't becoming bland and robotic. 15-Minute FastCHAT with Robert Rose and Kelly Hungerford, Director of Digital Strategy and Services for SUNSTAR We’ll explore the challenges of multi-site management in 2024. Kelly will dive into how implementing a holistic content strategy is critical to managing sites across multiple markets that share the same language, and therefore may compete for SEO. And we’ll discuss how the SEO ground is shifting beneath our feet as AI starts to disrupt the search landscape. DAY 2 - Thursday, May 16, 2024 Driving Growth: Webinar Secrets to Propel Your Pipeline Forward - Roi Kaufman, VP Growth for Kaltura Achieve a new level of success by aligning both marketing and sales workflows in your webinar strategy. We'll demonstrate how you can leverage curated content, first-party data, and AI to create personalized experiences and achieve pipeline success before, during, and after your webinars. Get great tips and actionable insights that you can implement immediately and accelerate growth. Generative Marketing Strategies - Factoring GenAI Into Your Content Strategy - Zach Escabedo, Manager, Solution Engineering for Sitecore Learn to transform how your digital content is created, managed, and experienced. AI-enhanced tools can help streamline operations, unleash creativity, and drive innovation. We'll show you how to embed GenAI into your content strategy, and what tools can help. 15-Minute FastCHAT with Robert Rose and Cathy Hankl, CEO for Spacial Dynamics In this chat, we'll delve into the intersection of AI and spatial computing. We'll discuss what marketers should be thinking about and the potential impacts on marketing strategies moving forward. You’ll leave with an understanding of what’s next for spatial computing and the metaverse, and what you can do to prepare. [HOLD MY SEAT!]( [Register today]( and join us live or on-demand for all the sessions. Registration is easy. Just enter your information one time, check the sessions you’d like to attend, and you’ll be sent login information for each one. Share with a colleague too and learn together! Sponsored by:  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]