Owlchemy Labs' CEO has some advice for other industry leaders: 'Don't chase trends, chase players'

Plus, Roblox introducing new 'publishing advance' fee as it opens up creator marketplace, Deep Dive: Conquering hardware hurdles to port Kingdom Come: Deliverance to Switch, and more - [Game Developer Daily](?sp_aid=122865&elq_cid=22018255&sp_eh=558b5bca28770e5056e8cfadd2bf9a5dda06ed0e24183b37db416422421c3bbf&utm_source=eloqua&utm_medium=email&utm_campaign=Gama_NL_Game%20Developer%20Daily_04.16.24&sp_cid=53032&utm_content=Gama_NL_Game%20Developer%20Daily_04.16.24&sp_eh=558b5bca28770e5056e8cfadd2bf9a5dda06ed0e24183b37db416422421c3bbf&elqTrackId=e6c22c56f41a4aff9ffd2531c2415208&elq=4c77996d84b34a19b4d2420b48bdf941&elqaid=122865&elqat=1&elqCampaignId=53032) April 16, 2024 — JUMP TO — [From Our Sponsors](#sponsors) | [Featured Blogs](#blogs) | [Top Job Postings](#job) | [Resource Center](#resources) [TOP STORIES] [Deep Dive: Conquering hardware hurdles to port Kingdom Come: Deliverance to Switch]( 'Extra computations are an unaffordable luxury.' [UK studio Kwalee is making layoffs to create room for new hires]( 'We are reshaping our business and our team to best capture the significant growth opportunities that currently exist in the sector.' [Owlchemy Labs' CEO has some advice for other industry leaders: 'Don't chase trends, chase players']( 'It's always easy to get seduced by the trappings of it all?and not get to the core of 'why do players enjoy this?'' [PUBG maker Krafton leads $15M investment in to UK studio Red Rover Interactive]( 'Their commitment to player-centric, iterative development resonates strongly with PUBG's ethos.' [Roblox introducing new 'publishing advance' fee as it opens up creator marketplace]( Creators looking to sell their own user-made Roblox assets must pay the rebatable advance when they publish to Marketplace. 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