Tubular Oct Newsletter - finally compare de-duped social video audiences directly to TV

Hi there, It's finally here. And for everyone that's been waiting the past year, thank you for your patience. Thank you to all our partners in the [Global Video Measurement Alliance]( through this incredible journey of developing an independent measurement standard for social video. We're proud to present [Tubular Audience Ratings]( - measuring de-duplicated unique audience reach, minutes watched by demo and location across YouTube and Facebook. Finally, compare social video directly to traditional forms of media like TV. [Compare the top 10 US-based media properties]( in our first report leveraging Audience Ratings. Let us know what you think, and if you'd like to see any other comparisons. Stay safe, The Tubular Labs Team P.S. - We'll be chatting with BBC on their approach to social video and influencer talent. [Join us on Nov 5.]( The Cross-Platform US Media Giants Until now, social video lacked an independent audience measurement standard, like Nielsen does for TV, and Comscore does for web. This new report leverages the new Tubular Audience Ratings, measuring de-duplicated audience reach, minutes watched by demo and location across YouTube and Facebook, providing a never-before-seen comparison of the top 10 US-based media properties and their US social video audience. [compare the top 10 US media PROPERTIES]( BBC's Approach to Social Video & Influencer Talent We chat with Mark Denby, YouTube & Influencers Lead from BBC Children’s & Education, to discuss BBC’s approach to YouTube content strategy and how they identify influencers that complement their brand. Join us November 5th for our live chat (and if you can't make it, we'll be sure to send you the recording if you register). [learn from bbc]( Industry Links This Month • [Tubular Blog: Compare social video directly to TV with Tubular Audience Ratings]( • [Forbes: Creating A Brand New Standard For Social Video]( • [AdExchanger: Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube]( • [Digiday: "We have seen increased demand": Facebook video powers a user-generated content surge]( Tubular operates at the scale and speed of social video. 9 of the Top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.