Tubular July Newsletter - Streaming Wars, LATAM SOOV, Winning Brand Sponsorships

Hi there, We're halfway through a year that we'll look back on as fundamentally changing the way we work, travel, and communicate as a society. Gaming, Streaming Entertainment, and Social Platforms have proved their added importance in a world on lockdown, with the audience formed around digital video as the through line across these verticals. This month, we bring you a tear down on the [top SVODs' social video strategies]( to winning subscribers on YouTube and Facebook. (Spoiler: it's not just uploading trailers - so if you're a marketer at Netflix, Amazon, Disney, Hulu or another major Broadcaster - we'd love to get your thoughts on the report.) In case you missed it - we spoke with Globo's Director of Viu Hub, Vanessa Oliveira, for her learnings on leading a major media organization through a 4-year digital transformation. Get the takeaways [in our blog]( and the accompanying [State of Online Video for LATAM](. Stay safe, The Tubular Labs Team SVODs Battle for Subscribers on Social Video The SVOD market on YouTube grew +53% YoY - and while new players drive a portion of the growth, the largest gains are driven by incumbents Netflix and Amazon. How are the leaders evolving their promotion strategy beyond Trailer uploads to grow subscribers? See which new formats are being deployed, along with a strategy teardown of Netflix, Amazon, Disney, Hulu, and Quibi on YouTube and Facebook. [Dive into their strategy]( How Grupo Globo Is Leading the Digital Media Transformation We chatted with Globo's Director of Viu Hub, Vanessa Oliveira, on the evolution of audience media consumption. Read the takeaways on leading your media organization through a digital transformation. [TRANSFORM WITH CONFIDENCE]( LATAM State of Online Video Report 2020 There is no better time to create social video content for Latin American audiences than now. Know what the world is watching so you can create with confidence, for audiences in Brazil, Mexico, and more. [SEE LATAM CONTENT TRENDS]( Building Successful Pitches for Brand Partnerships How can you best position your audience, property, and channels to win more deals? If you're in media sales or ad sales research tasked with crushing that RFP or upcoming pitch - don't miss our article on the 3 steps to winning brand partnerships. [WIN MORE RFPS]( Industry Links This Month • [AdAge: The No. 1 Reason to Return to the Office, Pride in Retrospect, and Leaky Facebook Data: Datacenter Weekly]( • [Variety: MBC Group CEO Marc Antoine d’Halluin on Coronavirus, Ramadan and Strong Arabic Originals Skyrocketing Its SVOD Subs (EXCLUSIVE)]( • [Digiday: Showing them the money: Instagram’s IGTV is becoming YouTube stars’ alternative platform of choice]( • [TVOT: Televisionation: Rob Gabel, CEO of Tubular Labs]( Tubular operates at the scale and speed of social video. 9 of the Top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.