Tubular June Newsletter - Globo Live Chat, Complex Networks' Takeaways, Gaming Publisher Teardown

Hi there, 2020 continues to be a turbulent time for the world. The global pandemic, shelter-in-place order, and racial justice movement accelerates and amplifies how digital video shapes our collective narratives, and serves as the connective tissue for society. Media's evolution from a one-way broadcast, to a two-way conversation, is solidified for all brands and media companies. This month, we speak with Vanessa Oliveira, Director of Viu Hub at Globo, the largest media conglomerate in Brazil, on their 4-year journey in digital transformation, blurring the lines between digital and broadcast. [Join our live chat this Wednesday](. In case you missed our last chat - we spoke with Complex Networks' EVP of Marketing and VP of Business Intelligence & SEO on their growth strategy as a video-first entertainment brand - [catch the highlights here](. For those looking for our latest report, we did a tear-down on the top [10 global gaming publishers' owned vs earned attention](. If this was insightful - write us a note at vision@tubularlabs.com on which vertical you'd like to see covered next. The Tubular Labs Team P.S. [This month's leaderboards are out now]( Globo's 4 Year Journey to Digital Media Transformation - Live Chat As one of the largest media companies in Latin America and the world, Globo has successfully blurred the lines between live, traditional and digital media. Globally there has been a massive shift in how fragmented audiences consume content - how has Globo transformed as a media conglomerate in the digital world? Join us on Wednesday, June 17 at 10am PT / 1pm ET / 2pm Brasilia / 6pm BST as we speak with Vanessa Oliveira, Director of Viu Hub at Globo on LinkedIn Live and take a closer look at Globo’s digital transformation of converging linear and digital worlds. [GET CALENDAR INVITE]( The Secret (Hot) Sauce to Complex’s Content Strategy Missed our live webinar with Complex Networks? Get the top 3 takeaways and watch one of our favorite highlights in our blog. [READ TAKEAWAYS]( 5 Video Strategy Challenges (and How to Fix Them) Are you a content strategist with too many good ideas? Know the top 5 video strategy challenges and how-to solve them. [GUIDE YOUR STRATEGY]( The Growth of Gaming - Top 10 Gaming Publishers' Owned vs Earned Video Attention Spoiler alert - gaming influencers drove 93% of views for the top 10 gaming publishers. How does this translate to their revenue impact? Read why winning attention = winning revenue and learn how you can level up your influencer program. [GET GAMING INSIGHTS]( Industry Links This Month • [AdAge: John Krasinski's 'Some Good News' By The (Really Good) Numbers]( • [TV[R]EV: What is the Global Video Measurement Alliance? [VIDEO]]( • [RepublicWorld: One Championship Beats UFC To Become Most-watched MMA Organisation Online In 2019]( • [AdExchanger: Gaming Can Be Reshaped By The Video Content Around It]( • [Tubular Labs: How to Win at Influencer Marketing: Fourth Floor Creative's 41x Campaign Performance]( Tubular operates at the scale and speed of social video. 9 of the Top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.