6 surprising lessons from the ROARING 20s

Having trouble viewing this email? [Click Here]( [Ideas]( [Dashboard]( [Custom Reports]( [Keynotes]( [Webinars]( Greetings, [Buy 1 Virtual Ticket, Get 1 In-Person Ticket]( The Roaring 20s are coming back, and this is going to be the greatest window of opportunity in your career. Today I will give you a glimpse into my upcoming keynote at the Sept 21-23 Virtual Summit. AND if you are planning to attend one of our In-Person events in the next year or two, I'd encourage you to buy a ticket to the virtual event right away, because it includes a FREE additional ticket to an in-person event any time in the next year or two. It's a great way to inspire your team and get re-invigorated about the road ahead. Get tickets ASAP at [FutureFestival.com](. 6 SURPRISING LESSONS FROM THE ROARING 20s (a sample of 20 lessons at Future Festival) 6. IT'S ABOUT THE FLU, NOT THE WAR – Today, most people think WW1 was the most significant event in the early 1900s, but we didn’t live through that time. The truth is that WW1 had 20 million casualties, but the Spanish Flu infected 500 million people, lasted 2 years, resulted between 50 million and 100 million causalities. Quite simply, it was a scary and confining time, not unlike today. 5. POLARITY, NOT JUST GATSBY - We think of the resulting Roaring 20s and have images of Great Gatsby in our head, but actually there are many sides to it. It was a time of excess on wall street and famine for farmers; a time of new rights for females and minorities, but also racism and conflict. It was a time of new abilities to invest in the stock market, but also of get-rich-quick schemes and people being conned. Some clung to the ways of the past, but others, such as the new working women, were totally redefining themselves. The ‘Flapper Girl’ movement, for example, was about rebelling from being a traditional at-home woman. In short, it was a period of total extremes. We see that same polarity today. 4. RISK TAKING - Like all post-crisis periods, there were extreme levels of risk taking, particularly in business, and people sought to create a new life for themselves. This explains why people would be falling for the get rich quick schemes, but also explains mass entrepreneurial inertia. Many of the famous brands, chains and consumer products were launched and taken national during this era. 3. NEW CELEBRITIES, THEN & NOW - New media was created, with Hollywood, the silver screen and radio becoming a thing. This caused the rise of celebrities, endorsements and people aspiring to buy products to be like these new heroes. The obvious parallel today would be the coming of age of the influencer, which is a market that truly accelerated in 2021 already. It's just beginning. In 2018 brands used influencers to push product. In 2021 and 2022, influencers are becoming and launching their own brands, which is markedly different. 2. GRAND REPRIORITIZATION & MAKING UP FOR LOST TIME - After being pent up in their homes, and confined, people want to make up for lost time. The most notable impact in the 1920s was a sort-of invention of new hobbies and new pastimes. This new leisure time spanned multiple categories, ranging from the Sunday afternoon drive to new sports and activities. Apply this to today, and there are many trend tensions that will sort themselves out as people reprioritize their time. Consider the contrasts of traveling local vs global. Time at home vs out of the house. Core work in the office vs meetings and little tasks. Robots vs people. Info-sharing vs confidentiality. Caution vs fearlessness. Working from home vs in-office. City life vs small town. These all had one shift we observed in CRISIS, but will have a different shift in the next phase of chaos. I can't wait to explain more and show you how some of these dots connect. 1. ACCELERANT OF LARGER SHIFTS - In my futurism work with CEOs, there is a lot of work regarding the larger and longer-term forces impacting us. These shifts range from generational "turnings", where history seems to repeat every 80-100 years... to even longer-term trends like the rise and fall of empires. What's interesting here is that we are actually in a turning point across several different longer-term patterns. If we use the theories of the 4th Turning, we are about to see the purchasing power and leadership of our world go from Boomer control to Millennial control, with another decade of crisis. If we use Ray Dalio’s thinking on the rise and fall of empires, we are also in the midst of a shift from America to China that is at a crucial point in time, particularly over the next decade. No matter which theory you are interested in, all of them signal that we still have a shaky period ahead, and that crisis SPARKS a new world order. What does that mean for your life, kids, company and career? THERE'S MORE... Way more. And if you want to think about how the world is changing, and apply this back to your industry, you should really take the time to join us at our Future Festival Virtual Summit. It's in less than a month, and if you buy a ticket, you get the full program including our deep dive into each industry. You can even get a free ticket to an in-person event and a custom report in your own industry. Buy 1 Virtual, Get a Free IRL Ticket (Buy in the NEXT 2 WEEKS): [FutureFestival.com]( Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - [JeremyGutsche.com]( Consumer Insights [Outdoor Offices]( The ongoing pandemic has made outdoor workspaces more popular Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning... [Voice Appliance]( Voice-controlled kitchen appliances are no longer conceptual Trend - Tech and kitchen appliance brands are now releasing products with voice-control capabilities in order to make the cooking experience more convenient for those who spend a lot of time in the... [Virtual Repair]( Virtual home repair videos and services become more popular Trend - The COVID-19 pandemic has brought on a greater need for virtual services, including in the home repair and renovations industry. Instead of paying businesses to come to their homes,... [AM Masking]( Skincare brands formulate to be used in the morning Trend - With overnight masks being popular, some skincare brands are doing something new by offering masks that are formulated to be used as part of morning skincare routines. These masks offer... [Virtual Showrooms]( Brands are creating virtual showrooms to sell their products Trend - Virtual showrooms are increasingly popular as brands look for creative ways to stay on consumers’ minds amidst changed shopping habits. These include everything from virtual reality-... 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