Learn how Demandbase generates 107% ROI by using automation

Automate processes that increase your customer lifetime value [Tray.io Logo]() [Tray.io]() Hi {NAME}, In addition to your integration needs, have you considered the potential gains your team can make in revenue or efficiency – by cutting out hours of manual work? Demandbase, the leader in account-based marketing, found that customers who completed its certification program had a higher lifetime value, but had no way to track down incomplete submissions except time-consuming manual work. The team used our automation platform to integrate Docebo, Pardot, and Salesforce to auto-detect customers at incomplete training status and drive higher completion with automated nurture sequences. As a result, customer training completion rate increased by 38%, generating 107% ROI by saving hours of manual work. “Using automation, we transformed a very manual yet business-critical process which we know improves our customer relationships,” explains John Dering, Demandbase's Senior Director of ABM Technology and Strategy. Read the [full story]() on Demandbase's automation use case or get inspired by other citizen automators' [use cases]() to conserve budget, grow revenue, and get hyper-efficient. [Learn more]() And of course, we live to solve new automation challenges. Feel free to [contact one of our automation experts]() to brainstorm the best way to use automation to help your business needs. [Get a demo]() Request a trial Request a free trial and explore all standard tier features for 14 days. [Get a trial >]() [Solutions]() Solutions Get inspired by automated solutions: by role, industry or need. [Explore >]() [Customers]() Customers Meet leading organizations that are successfully automating. [Discover >]() [G2 badges]() [Facebook]() [LinkedIn]() [Twitter]() © [Tray.io]() Inc. 25 Stillman Street, San Francisco, CA 94107, United States [Connectors]() | [Blog]() | [Careers]() | [Unsubscribe](