Back to the future... of marketing?

Welcome to the New Frontier! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi {NAME}, In marketing, everything changes every year… …but this year feels different. - Rising concerns about data privacy (bye-bye cookies)… - Big tech helping users opt-out of tracking (and up to 94% have)… - Ad targeting options vanishing overnight (and ad costs shooting through the roof)… - Missing tracking for key metrics (we’re looking at you, open rate)... The list goes on and on. Leaving many of us to wonder, “How are we supposed to measure and optimize our traffic and conversions for a successful campaign?” It may seem like the digital dark ages are coming, but at [Traffic & Conversion Summit]( see it as the NEW FRONTIER for marketers… - Hyper-personalized content driving customer engagement using first-party data. - A.I. driven solutions empower us to create better experiences, improve campaign performance, and build brand trust. - New tools for experiential e-commerce and virtual shopping. - The continued meteoric rise of influencer marketing. [Learn More Here]( It’s more true than ever before - everything in marketing has changed…again. BUT… We believe that the marketers who know how to stay up to date on the latest trends and harness this new style of customer first (not performance first) marketing will see the coming years as the golden age of marketing. Because the good news is the key “foundational principles” of marketing, the ones crafted by the likes of David Ogilvy, Eugene Schwartz, and Claude Hopkins work better than ever before. The one-two punch of timeless marketing strategy coupled with the new frontier of digital marketing can break through any platform change, rising ad costs, or the next big “slap.” Welcome to the New Frontier! We’re excited you’re here with us. Talk soon, The Traffic & Conversion Summit team P.S. This email is part of a content series called “Marketing: The New Frontier.” Keep an eye on your inbox as we deep dive into what marketing looks like in 2022 and beyond… - Tuesday: Untargeting your ads - Wednesday: The next BIG marketing channel! - Thursday: The Hard-Drive Gold Rush - Friday: Will machines replace marketers - Saturday: Marketing: The New Frontier [Learn More Here »]( Connect with us [LinkedIn]( [Facebook]( [Twitter]( Traffic & Conversion Summit, LLC, 110 S Hartford Ave, Suite 200, Tulsa, OK, 74140 To contact us please email [support@trafficandconversionsummit.com](mailto@support@trafficandconversionsummit.com). Traffic & Conversion Summit is a part of Clarion Events Ltd. We are committed to protecting your personal information which is processed in accordance with our [Privacy Policy]( We don't want to say goodbye, but if you want to leave us you can [unsubscribe or manage your preferences here](.