Keep an Eye on Sportswear’s Rising “It” Brand

This sportswear heavy hitter could be on the cusp of a new growth phase... [Derby City Daily logo]( [Derby City Daily logo]( December 20, 2023 [Keep an Eye on Sportswear’s Rising “It” Brand]( By Andy Swan Editor's Note: Our offices will be closed for an extended holiday period, from Friday, December 22 to Monday, January 1. Have a wonderful holiday and Happy New Year. Even the most beloved brands can encounter hurdles and must continuously innovate to remain relevant. Abercrombie & Fitch (ANF) wasn’t always the preppy fashion brand beloved by teens everywhere. The company actually started as a rugged outdoor apparel retailer – way back in 1892. ANF hit a rough patch in the early 2000s due to controversial marketing and a disconnect with evolving consumer values. But in 2023, Abercrombie's made one heck of a comeback. Shares of the mall staple have surged 250% year over year as it adapted to changing consumer trends – a testament to the power of rebranding, even after a century. Crocs (CROX) is another classic tale of brand evolution. [The former “dad” shoe]( ascended the social media ranks to become the pinnacle of comfortable footwear. But [as we showed you yesterday]( the company now faces its own set of challenges. The once-decades-long brand trend cycle has drastically shortened in the era of social media and rapid design innovation. Brands now have the potential to rise and fall within a remarkably brief timeframe. For investors, this accelerated cycle means keeping a keen eye on emerging trends and being ready to adapt to the swiftly changing preferences of consumers. Fortunately, social media tracking is our specialty. With a real-time read on what's hot – and what’s not – we can predict with remarkable accuracy which brands are on the verge of a breakout. We’ve got our eye on one that’s on the cusp of revitalization in the competitive sportswear market. [The name we’re about to share appears to be in the “new growth” phase of the brand cycle, presenting a potential opportunity for investors today...]( [Click here to continue reading]( Until next time, [Andy Swan's signature] [Andy Swan's signature] Andy Swan Founder, LikeFolio Get Instant Access Click to read these free reports and automatically sign up for research throughout the week. [25 Doomed Blue Chip Stocks]( [The Infinite Income Manifesto]( © 2023 TradeSmith, LLC t/a Derby City Insights. All Rights Reserved. 1125 N. Charles Street, Baltimore, MD 21201 To unsubscribe or change your email preferences, please [click here](. [Terms of Use]( | [Privacy Policy](