2 Beauty Brands Soaring on Holiday Skincare Demand

Discover which names are the top consumer picks this holiday season, driven by Gen Alpha's obsession with skincare… [Derby City Daily logo] [Derby City Daily logo] [2 Beauty Brands Soaring on Holiday Skincare Demand]( By Andy Swan In the spirit of the holidays, we at LikeFolio are taking full advantage of our consumer insights machine to curate the ultimate holiday stock watchlist. We started yesterday with three companies leveraging artificial intelligence (AI) to boost holiday profits. (Miss that issue? [Find it here]( But high-level consumer trends are also screaming at us – namely, one that reveals an uptick in spending among a surprisingly powerful cohort of young consumers. And no, we’re not talking about [Gen Z or millennials]( this time. We're talking about Generation Alpha – as in, kids born in 2010 or later. This group of young folks is expected to become the largest generation in history. As they do, they’re expected to wield considerable purchasing power, potentially even surpassing millennials and Gen Z. But here’s where it gets interesting: These kids don’t want toys under the tree this year. Or video games. [Or even iPhones](. They want moisturizers, toners, serums, face peels, polishers, sunscreens, scrubs, and just about any skincare product that pops up on their social media feed. #skincare on TikTok Social media platforms like TikTok are fueling this premature obsession with healthy skin. Over 80% of Gen Alpha kids are glued to the never-ending stream of addictive, quick-hit videos, where the #skincare hashtag alone boasts 272.9 billion views. Check out how consumer searches for skincare products are trending at multi-year highs: Google Trends Skincare sales were up 10% year-over-year as of September, while the more expensive “prestige” brands are selling at an even higher rate, up 14% over the same period. Teen spending on skincare products soared an even more impressive 19% this fall, according to the most recent Piper Sandler survey. Gen Alpha’s affinity for skincare could give beauty retailers an unexpected boost this holiday season, especially as brands specifically cater to this group’s holiday wish list with targeted marketing campaigns. And that’s what we’re watching here at LikeFolio. In fact, we’ve already identified two names that could trade higher on the back of strong gift-giving and growing consumer demand for skincare products. (One even has an earnings event coming next week.) [Check out these latest holiday watchlist additions...]( [Click here to continue reading]( Wishing you a Happy Thanksgiving, [Andy Swan's signature] [Andy Swan's signature] Andy Swan Senior Analyst, Derby City Insights P.S. We’ve delivered four hand-picked winners to our LikeFolio Investor subscribers that have returned 2%, 6%, 12%, and 16%, just since September 27. We'd love for you to join in on the moneymaking this holiday season before we unleash our next trade alert. [Click here to learn how, and as a special thank you for signing up, we’ll show you our favorite AI pick under $5](. Get Instant Access Click to read these free reports and automatically sign up for research throughout the week. [25 Doomed Blue Chip Stocks]( [The Infinite Income Manifesto]( © 2023 TradeSmith, LLC t/a Derby City Insights. All Rights Reserved. 1125 N. Charles Street, Baltimore, MD 21201 To unsubscribe or change your email preferences, please [click here](. [Terms of Use]( | [Privacy Policy](