Mattel’s Barbie Boost Is More Than Just a Blip

Barbie sales surge 16%, but Mattel shares dip – creating a tremendous opportunity for investors... [Derby City Daily logo] [Derby City Daily logo] [Mattel’s Barbie Boost Is More Than Just a Blip]( By Andy Swan She’s less than a foot tall but worth over a billion dollars at the box office alone. For Mattel ([MAT]( the “Barbie Boost” is off and running. After its July release, the Greta Gerwig-directed Barbie film quickly rocketed to the highest-grossing film of the year. It’s earned over $1.4 billion worldwide (so far), putting it among the top 20 highest-grossing movies of all time alongside superhero epics like The Avengers and timeless classics like Titanic. Mattel's vintage 1959 toy is now Hollywood royalty. The result: Barbie sales jumped 16% in the third quarter, while overall revenue for the toymaker rose 9% to $1.92 billion. This performance exceeded Wall Street's expectations, with earnings per share at $1.08 (adjusted), compared to the expected 86 cents. Our consumer insights machine saw this jump in consumer demand [coming from a mile away](. Just check out the Barbie brand buzz chart below, which captured a 734% year-over-year surge: Last week’s earnings weren’t enough to impress analysts, though. CEO Ynon Kreiz noted a year-to-date decline in overall toy industry sales. This observation, coupled with Mattel's cautious stance towards the upcoming holiday season and broader industry challenges, led to a 16% decline in MAT shares between the market close on Wednesday and the opening bell on Thursday. Analysts highlighted this "near-term cautiousness" and broader industry weakness as key factors affecting investor sentiment. But we think Wall Street got it dead wrong. [Here are three big reasons why we’re bullish on Mattel ahead of the holiday season...]( [Click here to continue reading]( Until next time, [Andy Swan's signature] [Andy Swan's signature] Andy Swan Senior Analyst, Derby City Insights This AI Microcap Won’t Be $2 Much Longer ([Watch This Before Thursday]( This message couldn’t wait... [The $2 AI stock we’re targeting right now]( is due to report earnings this week. And with our x-ray view into this company's web data, we can tell you average daily web visits to its core platform have surged above one million. Translation: [This microcap won’t be $2 much longer](. So you'll want to act fast. [Go here now for the details](. Get Instant Access Click to read these free reports and automatically sign up for research throughout the week. [25 Doomed Blue Chip Stocks]( [The Infinite Income Manifesto]( © 2023 TradeSmith, LLC t/a Derby City Insights. All Rights Reserved. 1125 N. Charles Street, Baltimore, MD 21201 To unsubscribe or change your email preferences, please [click here](. [Terms of Use]( | [Privacy Policy](