How the company is gaining an edge against its biggest rival⦠[TradeSmith Daily]( Loweâs Vs. Home Depot
Editorâs Note: Todayâs issue of TradeSmith Daily comes from Andy Swan, Senior Analyst of [Derby City Insights](. Andy has been watching the battle between two home improvement companies and has new proprietary data to share that shows which one may be the better buy. When something goes wrong at home, youâre either going to Loweâs Companies Inc. ([LOW]( or youâre going to Home Depot Inc. ([HD](. There arenât many other options when two companies control an entire market. The home renovation âduopolyâ has nurtured a long-standing rivalry between LOW and HD. While they vie for customers, our social media machine gives us an invaluable investing edge: We can see which brand is winning over consumers in real time. And we can use that intel to make winning trades. [As recently as April]( Home Depot had a clear advantage over Loweâs with consumers, especially in Consumer Happiness. But the playing field has become particularly treacherous for these home renovation stocks. Mortgage rates are skyrocketing to decade-highs and home sales are dwindling.
But as the late great real estate tycoon Louis Glickman once said, âThe best investment on earth is earth.â Or in this case: home. And America seems to be taking that wisdom to heart. RECOMMENDED LINK
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And our recent data now shows Loweâs Consumer Happiness reversing course in a dramatic way — increasing by as much as three points year-over-year. That gives Loweâs a decided advantage over Home Depot in a key long-term growth indicator. But is it enough to crown a new home renovation market leader? I sat down to answer that question for you today in a special video update.
Take care, [Andy Swan]Andy Swan
Co-Founder, Derby City Insights P.S. This free report was first featured in Derby City Insights. To make sure you always know whatâs happening on Main Street before it becomes news on Wall Street and the investable moves to make, [click here](. Get Instant Access
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